Become a Player in Digital Transformation with Emlyon’s Specialized MBA

Digital technology has completely changed the way companies operate. It involves many changes within the organization, which leaders sometimes struggle to implement. For this reason, they are looking for competent employees who can lead these transformations. This is where emlyon business school’s master’s in digital transformation, marketing and strategy comes in. It aims to train students to become major players in digitizing societies. The training is named by the Conférence des Grandes Écoles, which recognizes the most prestigious schools.

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Training to understand digital transformation

The health crisis has driven a profound change in the corporate relationship with digitalization. A 2020 study by cloud communications software maker Twilio revealed that the pandemic caused a six-year leap in corporate digitization. This is explained in particular by the awareness of the advantages offered by digital tools such as the cloud or the blockchain.

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For these reasons, organizations wish to continue this process which is already in full swing. To do this, they want to surround themselves with profiles who master the business of digital marketing, data, and new technologies. This is the objective of the Specialized Master in Digital Transformation, Marketing and Strategy at Emlyon Business School: to train versatile profiles, able to understand the challenges of internal marketing, corporate social responsibility, growth hacking, artificial intelligence or more automation.

These are elements that are part of the digital transformation of today’s and future businesses. The program aims to help students build skills around these topics in order to gain access to careers in marketing, consulting, expertise or commerce.

Since digital transformation is effective in many areas, participants will be able to practice in various sectors such as industry, auditing, information and communication technology (ICT), finance and insurance, trade or culture again.

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A complete program to become a therapist

The Specialized Master’s Program at Emlyon Business School takes place over a period of thirteen months, including six months of a professional placement. It allows you to apply the skills acquired during training, which are diverse. In fact, the course consists of several modules. Among them, the basics of management, can be accessed before obtaining a master’s degree to prepare well for lessons. It evokes economics, finance, accounting, marketing and corporate social responsibility. The goal is to help students understand ongoing changes and emerging issues.

Between September and March, participants will have the opportunity to gain skills in digital strategy, and learn how to lead a digital transformation project. They will also be able to train in topics of their choice, such as human resources, digital, e-commerce, and design thinking. The period from April to December, which is held in the company, is intended for professional thesis.

Therefore it must be said that the specialized Master in Digital Transformation, Marketing and Strategy at emlyon Business School is an opportunity to learn about topics that will be an integral part of the future development strategies of large companies. Among the main recruits for training: BMW, BNP Paribas, Carrefour, LVMH, Amazon or Danone.

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