During your lead generation strategy, you must remember to capture your prospects via a well-crafted landing page by giving them a lead magnet
Generating leads is a difficult but essential part of the marketing process. It is a top priority for every company because it can literally make or break your business. Statistics show that companies with mature lead generation operations generate 133% more revenue than the average. But generating good quality threads is not so easy. In fact, according to HubSpot, 61% of marketers say that generating traffic and leads is their biggest challenge, which isn’t surprising at all!
To have any chance of success, everything must work together: strategy development, implementation, evaluation, and continuous improvement. No leads, no sales. So the question is, how do you approach such a vital part of your marketing strategy?
First of all, it is necessary to emphasize a very important fact. Today, buyers do not want to be sold. They don’t want their attention to be bought. They want you to win it. We suggest four tips to keep in mind when thinking about lead generation that can help you develop a more effective digital marketing strategy.
1. Capture the leads
When you’re thinking of creating lists of leads, you need to ask yourself what kind of information you need to get to understand if that prospect who submitted a form is a qualified buyer.
What you want to do is think seriously about the acquisition of potential clients. Find out how much information you collect from them, especially when they visit your website for the first time.
Make this process as simple and easy as possible so that they can convert.
2. Lead magnet
When you ask people who come to your website to provide their information, you are asking for things very soon. That’s long before they’re willing to freely provide you with this information.
Discover the value you can offer in exchange for their contact information in the form your prospects prefer.
Some examples include an e-book, webinar, video tutorial series, or specific templates or guides that you can make available to them as an expert in your field.
3. Landing page
Imagine that you are a potential customer who has come to your website. If you are a visitor browsing the web and landing on your website, will you be overwhelmed by what you see? When people are shown a lot to browse and click, it creates a lot of distraction, so you want to guide them through the buying process one way or another.
Use a landing page with minimal clutter and only have one request for that prospect or visitor to turn them into a contact you can basically sponsor and close. There are many free and paid tools in the market for creating landing pages such as systeme.io, HubSpot, SendBlue and others. Choose the tool that best meets your needs and brand values.
4. Score key points
It is inevitable that when you have an effective content marketing strategy, you will get a lot of high quality traffic, and sometimes low quality traffic as well.
You should be able to give some sort of score to each of these converting visitors so you can prioritize who is the best buyer you think you can reach and who has a high inclination to become a buyer.
Leading scoring helps you identify marketing channels and programs that generate quality leads so you can reinvest your money wisely and make informed decisions.
Finally, having several lead generation strategies is more effective than just one. Obviously, what works for one possibility will not necessarily work for another. But it is likely that all these people will be interested in doing business with you; Otherwise, they would not be part of the target market.
Ensure you apply an integrated online marketing approach to your lead generation strategy. This can significantly increase your conversion rates.