4 Essential Tips to Better Control Your Online Presence on Tik Tok

Since 2020, tik tok The social media giant has overtaken Facebook to become the most downloaded app in the world. Today is important Over 1 billion active users Per month. Thanks to the powerful algorithm, Tik Tok delivers the content according to the interests of the users. In addition, this platform is no longer just for entertainment today.

4 Tips to Better Control Your Presence on Tik Tok / Credit 123RF

In fact, for many different professionals and companies, this solution has become a tool for digital marketing Full. However, to make better use of its advantages, it is necessary to be visible there and be able to measure the scope of its publications. To this end, discover 4 tips for Better control of your presence on Tik Tok !

1. Switch to a business account

Like most social networks, Tik Tok offers dedicated accounts for businesses and professionals. These business accounts have many advantages. These include in particular top view : a AdvertisingWhich appears in full screen mode with automatic audio playback.

It can be up to 60 seconds for a long format. In addition, Brand acquisition An ad with a static or dynamic poster (3-5 seconds). You can use it with a professional account. To switch to Tik Tok Business, you must:

  • Access account settings by clicking on the three dots in the upper right corner;
  • Choose “Manage My Account”;
  • Select the “Switch to a business account” option.

You must then choose your business category from the submitted proposals. Finally, validate the selection to confirm Switch to Tik Tok Business.

2. Use TikTok Analytics

The main advantage of a professional account on this social media is that it allows you to use it tik tok analytics . In fact, this tool displays clear, efficient and accurate statistics for the calculation. Summarizes account performance on Last 7 to 28 days. This service shows the Tik Tok social network for example:

  • number of views per video;
  • number of views on the profile;
  • community growth.

Tik tok Analytics also allowsSubscriber profile analysis. In particular, we can learn about their country of origin as well as their favorite activities. This enables us to offer them better products and better services.

3. Unlock challenges

Challenges on social networks and on Tik tok in particular have been very successful. This trend has been particularly driven by the restrictions caused by the COVID 19 pandemic. This communication strategy allows for increased visibility and subscriber commitment to its profile.

Launching or participating in challenges makes it possible to maintain good contact with subscribers who are also potential customers. we have then Most likely to convert them into customers.

Participating in your own challenge will allow you to measure and control your presence on Tik Tok. However, for a successful challenge, Choose a topic And exercise (music, dance, etc.) that arouses great public interest.

4. The power of live streaming on Tik Tok

Direct or Lives are also good options to control your presence on Tik Tok. with interesting topicsAnd good traffic, you can bring several users of the platform to participate in your live broadcast. You can then make them followers.

Note that the data provided by Tik Tok Analytics can also help determine the ideal date and time to go live with multiple participants.

Finally, as with the majority of digital platforms, it is essential to provide interesting and captivating content to increase your visibility or notoriety.

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