The MTV Awards Concert is also held in the metaverse

MTV Video Music Awards Opening Ceremony Virtual experience on Roblox gaming platform until September 3. This is a temporary event to accompany a new category created by MTV this year to reward the best Metaverse musical performance.

MTV wants to meet the new generations

MTV’s goal is to get closer to the younger generations and learn how to use these new platforms. The 3D virtual experience was created by Super League Gaming. ” We always look forward to meeting our fans wherever they are Amy Campbell, director of marketing for Paramount Media Networks and MTV Entertainment Studios, MTV’s parent company, explains.

Artists BTS, Charli XCX, and Travis Scott have given concerts on platforms like Fortnite, Minecraft, and Roblox.

The Roblox Experience will give our fans an exclusive opportunity to experience the Video Music Awards like never before in the metaverse She completes. Artists like BTS, Charli XCX and Travis Scott have already organized concerts on virtual platforms such as Fortnite, Minecraft and Roblox, the Wall Street Journal reports.

In the Best Metaverse Performance category, fans can embark on an immersive experience, complete with a virtual red carpet, music and dance activities, exclusive rewards, and more. Visitors have an exclusive chance to vote for the first winner of the Metaverse Performance Award, along with nominees Ariana Grande, BLACKPINK, BTS, Charli XCX, Justin Bieber and Twenty One Pilots.

An audience of 422 million families around the world

The Video Music Awards 2022 VMAs will take place on Sunday, August 28th live from the Prudential Center in New Jersey and broadcast on MTV Worldwide, on line and digital in 170 countries, reaching 422 million homes in nearly 30 different languages.

Designed and produced by the Super League, the personalized experience features several interactive competitions and activities, including “Tap That Dance,” “Race to the MVAs,” and “MVA Studio Session.” The space-themed environment features a red carpet with a background dedicated to photoshoots in the metaverse and various locations where community members will encounter five NPCs (Non-Playable Characters) from another world (NPCs), including pop star, Dee J and music producer.

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