New technologies continue to transform many sectors of the economy and constitute one of the cornerstones of economic growth. Moreover, there is clear evidence that the digitization of the economy is opening doors to new business opportunities in the domestic and international market.
Thus, in its mission to connect individuals, businesses and institutions, as well as communities, everywhere in the Democratic Republic of the Congo, for a bright future, Vodacom Congo positions itself as a privileged partner for the emergence of a more digital and stronger economy. More inclusive and sustainable in this beautiful and wonderful country.
Indeed, in Vodacom Congo, we believe that our technology has the potential to digitize many social and economic activities and sectors, namely: agriculture, education, distribution, health, transport, entertainment, commerce, tourism, financial services, etc. Our vision for diversification and digital transformation of the economy of the Democratic Republic of the Congo is at the heart of our activity and is embodied through our four pillars:
Extensive digital infrastructure
Communication is the basis of digitization. It is a prerequisite for the proper functioning of the ecosystem of the digital economy. Thanks to the Internet, different terminals are able to communicate with each other, in order to generate additional income for our economy.
As a result, Vodacom Congo invests an average of $70 million annually to deploy a large, high-speed network for a more inclusive digital economy. It also boosts the penetration of the digital economy throughout the Democratic Republic of the Congo, thanks to a large 3G/4G network that covers 56.2% of the Congolese territory. Its 798 sites with solar panels, scattered in rural areas, enable the digital inclusion of the inhabitants of these isolated areas.
Market-friendly platforms and applications
The digital revolution is now underway in all sectors of the economy, namely: agriculture, education, distribution, entertainment, etc. It profoundly changes the ways of production, exchange, sale and consumption. For most businesses, the Internet has become an essential communication and sales channel.
As the first operator in the Democratic Republic of the Congo to support its subscribers in this transition from the traditional economy to the digital economy, Vodacom Congo continues to develop, in cooperation with several partners, platforms and applications for buying and selling goods and services. All. We quote: 1) M-pesa: to pay our bills and place our orders online with a single click, 2) MyMuze: to listen to good music via a regular subscription, 3) Vodacom TV: to watch movies while broadcasting, 4) Agro-Mwenda: to digitize the agricultural value chain, 5) Iano: To gain basic concepts in finance.
According to Mr. Hashem Mukodi, Managing Director of Vodakash: “ To further the penetration of the digital economy by dematerializing all types of financial transactions, we have made available our own Fintech solution, which is called ” API (API for short), with the aim of supporting economic operators (SMEs, multinationals, young digital entrepreneurs) in this transition to the digital economy. In the domestic Fintech market, we cooperate with many partners such as WIKKO, Canal Plus, DSTV, DAB, Irokoo, etc. We plan to expand our partnership with international players such as Amazon and Netflix “.
It should be noted that the M-pesa platform, the first electronic money service in the Democratic Republic of the Congo, has more than 5 million active users and has a market share of 60% in terms of revenue. It contributes significantly to the penetration of the digital economy in the Democratic Republic of the Congo, because 27% of the country’s GDP goes through M-pesa. In addition, M-pesa is a key player in implementing the government’s strategy of digitizing payments in the Democratic Republic of the Congo.
Creating new professions
The development of the digital economy allows the emergence of new small businesses: online sales, development of websites and applications, maintenance of sites and applications, repair of phones and accessories, sale of phone credits, recharging of batteries in rural markets, etc. All these businesses are part of the ecosystem of the digital economy and contribute to the creation of new sources of revenue for the growth of our economy.
To promote digital coding, which is one of the stimulating professions of the digital economy, Vodacom Congo has launched the program “ code like a girl », the first of its kind in the telecommunications sector in the Democratic Republic of the Congo. This initiative highlights the importance of coding It aims to help young girls bring their website and software development projects to life through this free training.
In addition, with the aim of promoting the creation of economic platforms, Vodacom has partnered with Kinshasa Digital Academy, a premier academy for developers and digital marketing experts based in Kinshasa and Goma, to carry out first and technical research. An innovation lab in the Democratic Republic of the Congo called Vodacom Digital Lab.
Security and protection of personal data
Digitization requires the practical application of basic concepts of private data protection. Vodacom remains one of the few economic actors to invest in this field without compromise.
Digitizing the economy: an unprecedented challenge
According to Mr. Khalil, Managing Director of Vodacom Congo: “ Digitization presents an unprecedented historical challenge that can only be successfully addressed if all the players involved – startups, politicians, businesses, consumers, and economic decision-makers – work together. The Democratic Republic of the Congo must not miss its transition to a digital economy if it is to remain competitive and to follow the example of other emerging countries that are supporting this revolution, among other things, with start-up capital, with digital training and laws aimed at making a competitive and promising digital economy . »
When Vodacom Congo technology and your economic initiatives come together, creating a digital economy becomes possible.