Digital Marketing Analyst / Digital Marketing Analyst | Danone Canada

About the show
We are looking for a Digital Marketing Analyst to join the Danone Canada Digital Media and Commerce team. This position can be in our office in Boucherville, or in our office in Toronto.

As part of this mandate, you will have the following responsibilities.

a task As a Digital Marketing Analyst, you are responsible for developing, managing and improving Danone Canada’s digital campaigns and ecosystems. You play a key role in defining Danone’s long-term digital vision (business plan, partners, configuration).

More specifically :

  • Responsible for implementing digital activations for Danone brands
  • Act as an expert in SEO/Search Engine Marketing strategies in collaboration with our strategic partners
  • Responsible for monitoring development and updates on various websites, in collaboration with internal teams
  • Managing relationships with our digital agencies
  • Advise brand managers and help them understand the ecosystems of their dynamics
  • Ensuring sharing of best practices and educating teams in the face of digital developments
  • Analyze and communicate the results of activities – including in particular the implementation of studies and performance reports
  • Managing the annual budget for the activity
  • Responsible for conducting competitive market intelligence

about you
The ideal candidate will possess the following qualifications and skills:

  • Bachelor’s degree in Business Administration with a major in Marketing or Digital Marketing (an asset).
  • 1-2 years experience in digital marketing and web project management
  • Be bilingual (English and French), written and spoken.
  • Experience in digital marketing or media agency (original)
  • Strong interest in data, including good knowledge of Google Analytics, Adwords, tag management, experience with tracking codes and reporting
  • Experience with a Content Management System (CMS) and basic HTML skills (an asset)
  • Be proactive, creative and open-minded.
  • Independent and able to work in a team and manage cross-functional projects.
  • Being able to navigate environments with multiple interlocutors and strict management of deadlines

about us
Danone Canada offers a blended business model based on a commitment to employee flexibility and choice, with the option to work remotely or in the office.

Danone Canada is a business unit of Danone and operates from its main offices in Boucherville, Quebec, and Toronto, Ontario. Danone Canada is the largest certified B Corp in the country, demonstrating that it meets the highest standards of social and environmental performance, responsibility and transparency. Year after year, Danone has been recognized as one of Canada’s Top 100 Employers for its forward-thinking work environment and has been awarded the Women’s Equity Certificate in Governance for our commitment to gender equality in the workplace. We have over 500 employees across Canada committed and ready to fulfill Danone’s mission: bringing health through nutrition to as many people as possible, working on strong brands like Activia, Oykos, Danone, Silk, International Delight and many more. Join our movement for a healthier world: one planet. One health by you! (Share with Danone for the Planet and Health.)

Danone Canada not only welcomes what makes you special, we value it too! We proudly uphold the principle of equal opportunity, both for current employees and for candidates, regardless of their culture, religion, disability, gender, sexual orientation, identity, gender expression or age. Committed to our values ​​of openness and humanity, all of our employees share the same conviction to work together with respect and dignity.

Note that the masculine is used only for the purpose of lightening the text. We encourage diversity and invite anyone with the above skills to apply.
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About the show
We are looking for a Digital Marketing Analyst to join the Danone Canada Media & E-Commerce team. This position can either be in our office in Boucherville, or in our office in Toronto.

As part of this mandate, you will have the following responsibilities.

a taskAs a Digital Marketing Analyst, you are responsible for developing, managing and improving Danone Canada’s digital campaigns and ecosystems. You also play a key role in defining Danone’s long-term digital vision (business plan, partners, configuration).

More specifically:

  • Responsible for implementing digital activations for Danone brands
  • Act as an expert in SEO/Search Engine Marketing strategies in collaboration with our strategic partners
  • Monitor development and updates on various websites, in collaboration with internal teams
  • Managing relationships with our digital agencies
  • Advise brand managers and help them understand ecosystems and their dynamics
  • Ensure best practices are shared across the organization and lead the digital education roadmap for key teams in the organization
  • Analyze and communicate results of team activities – including performance reports and studies
  • Managing the annual budget for the activity
  • Responsible for continuous assessment of capabilities in the market

around you
The ideal candidate has the following qualifications and skills:

  • Bachelor’s degree in Business Administration with specialization in Marketing or Digital Marketing (an asset).
  • 1-2 years experience in digital marketing and web project management
  • Be bilingual (an asset)
  • Experience in a digital or media marketing agency (an asset)
  • Strong interest in data, including good knowledge of Google Analytics, Google Adwords, tag management, experience with tracking codes and reporting
  • Experience with a Content Management System (CMS) and basic HTML skills (an asset)
  • Be proactive, creative and open-minded.
  • Demonstrate independence and demonstrated ability to work in a large team and manage cross-functional projects.
  • Being able to navigate environments with multiple interlocutors and strict management of deadlines

information about us
Danone Canada offers a blended business model based on a commitment to flexibility and employee choice, with the opportunity to work remotely and from the office.

Danone Canada is a business unit of Danone and operates from its main offices in Boucherville, Quebec, and Toronto, Ontario. Danone Canada is the largest consumer B-facing company in the country, demonstrating that the company meets the highest standards of social and environmental performance, accountability and transparency. From year to year, Danone has been recognized as one of Canada’s Top 100 Employers for its forward-thinking work environment and has been awarded the Certificate of Parity for Women in Governance for our commitment to gender equality in the workplace. Our more than 500 employees across Canada are committed and vital to delivering on Danone’s mission: bringing health through food to as many people as possible, by working on strong brands like Activia, Oykos, Danone, Silk, International Delight and many more. Come join our movement for a healthier world: one planet. One health by you.

Danone Canada not only welcomes what makes you special, but also appreciates it. We are proud to provide equal opportunities to all employees and applicants for employment regardless of cultural background, religion, disability, gender, sexual orientation, gender identity, expression or age. Committed to our values ​​of openness and humanity, all of our employees share a commitment to engaging one another with dignity and respect.

Danone Inc. is committed to To comply with its obligations under the Ontario Accessibility Act and the Ontario Human Rights Act. Danone Inc. will make reasonable efforts to provide accommodation throughout the recruitment process, to the point of undue hardship, and will work with applicants requesting accommodation at any point in this process. Questions regarding the availability of accommodation in the recruitment process can be referred to [email protected]

Please note that this post is written in the masculine form only to shorten the text. We encourage diversity and encourage all people with the skills mentioned in this post to apply for this position.

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