“Real Estate Advisor Digital Toolbox 2.0”, Cedric Laporte

What are the digital tools for a real estate advisor? Cédric Laporte offers 4 essential tools to urgently include in his toolbox!


The Web Marketing in vogue. In the digital age, every company must put a Communication strategy Online. Consumer habits have changed. They first go online to do their research. as much as Successful real estate consultantyou have to follow the directions and Use different techniques to develop your business. But then, how do you organize? What applications should be used? Find out what Digital tools for real estate advisors 2.0. Starting !

1. Canva: Create attractive images for social networks

You may not know it yet, but Canva is a great tool for creating images for your social networks.

We all know that communication today on Facebook, Instagram, LinkedIn or other social networks has become almost essential in the marketing strategy.

👉 This visual builder tool saves you a lot of time. It is also used to give you ideas when you feel out of inspiration.

You will find many templates called templates. Among the examples provided are:

  • Posts on Instagram, Facebook, etc. ;
  • vanes.
  • Roller covers.
  • YouTube banners and thumbnails.
  • business card templates;
  • etc.

💡 trick: Use keywords to find related designs. For example, to create a visual post on Instagram, type in the search bar “real estate” and take your favourites.

Once you have selected your template, all you have to do is add your images and graphic elements of your choice. Don’t forget to change the font and colors so that everything matches your visual identity.

Once you have created your design, download it and publish it on your social networks. Simple, fast and effective!

💰 The free version of the program gives access to a lot of templates. However, the paid version offers many additional features.

For example, you can now remove the background from the image. No need to invest in complex applications like Photoshop.

You can also resize your posts to Stories. This saves you having to start over every time.

In short, among the real estate advisor’s digital tools, the software for creating attractive images for your networks is a must.

2. Friendly: schedule appointments and meetings

Have you ever heard of Cal Friendly, the popular calendar used for exploration calls?

👉 This tool allows you to plan all your meetings and appointments. It integrates the availability schedule as well as workflows.

The really interesting thing about this platform is that you can connect your external calendar to it: Google, Outlook, iCal, etc. You can sync up to 6 different units. This makes updating your availability easier and more reliable.

Select your available domains directly on Cal Friendly. Your employees and customers know their spare time and can make an appointment directly.

There are many practical features such as automatic sending of SMS or reminder emails. You can also set a daily meeting limit.

It is a very easy to use tool and saves a lot of time. For example, to share an event, all you have to do is submit the event URL.

And even if it will be used in moderation as a real estate consultant, thanks to synchronization with your calendar, Cal Friendly lets you display your availability to clients allowing them to make an appointment themselves. Your agenda is filled without you having anything to do.

The free version allows basic use of the platform i.e. external calendar integration and unlimited scheduling of appointments as well as Zoom, Teams and GoToMeeting integration.

💰 To be able to list multiple calendars, create workflows, and integrate HubSpot, Stripe, PayPal or Google Analytics, a paid version will be required. There are many offers ranging from $8 to $16 a month.

3. Systeme.io: Autoresponder for email campaign automation

What is an autoresponder?

An autoresponder is a program that automates the sending of email campaigns. So you can communicate in a personal way with a large number of individuals.

🚀 It is one of the essential digital tools for a real estate advisor, and I can say it is a must for any real estate advisor who wants to perform.

Today, we know that companies build their wealth through data.

The main goal is to turn a simple prospect into someone who either becomes a buyer, recommends you, or gets you connected to their network. This is a good way to Increase your real estate conversion rate.

Most real estate advisors are unaware of the existence of an autoresponder and that’s a shame. The few who use this method of communication hurt them when the stakes are enormous. So you need to put together a good email strategy.

How to use the answering machine?

If there is one important thing to control, it is the unlock rate. If you send hundreds of emails, but no one opens them, it will be counterproductive.

First start by segmenting your list. You will be listed on the side of the people you know. In fact, those around you will open your emails more easily. On the contrary, complete strangers will be more suspicious of your communications. This will allow you to have a good open rate initially and not be labeled as spam.

Once you create your database, you will have to write to them. It brings fun and regular content. Take 15 minutes a week to write an email. You must submit a minimum of 1 per month and a maximum of 3. The idea is to be regular without being heavy.

⏩ I personally recommend system.io Which is great at first. With an excellent ratio between quality and price, it is a perfect fit for any real estate consultant who wants to easily develop their network.

What are the benefits of using an answering machine?

The big advantage of email is the ability to contact many people using very little time, energy, and little budget. You simply have an autoresponder subscription to pay monthly.

The larger your database, the more emails you will send with a single click.

You can also automate and program sequences. As a result, emails you wrote several months ago will continue to be sent every time someone subscribes to your list.

📌 Tip: To challenge the reader a little more, you can customize the email by putting their first name.

Emails allow you to influence people. The goal here is not direct selling, but selling yourself as a reference in the real estate field.

You will be able to communicate at events and promote your posts on social networks or your blog articles. Share your values, state of mind, entrepreneurial mindset, etc.

👉 Finally, keep in mind that your email list belongs to you. If tomorrow Instagram or Facebook decides to block you and delete your page, there is nothing you can do about it. It is important not to rely on a social network at the risk of losing everything.

Thanks to your mailing list, you can always succeed in it Transform your horizons. To do this, use a CTA (call to action) to prompt the reader to take action (book a discovery call, make an appointment to get a valuable opinion, etc.).

⚡ Going forward: I can create real estate lead magnet To quickly improve your email list while providing high-quality content.

4. Video to gain vision

What is the benefit of using video in your marketing strategy?

Did you know that 86% of internet users want more video content from brands, according to A wipe and go away ?

In fact, this communication format arouses more curiosity and attracts attention more easily. Consuming videos is easier than reading a long article.

So you should seize the opportunity to increase your visibility. Thanks for the video.

For information, YouTube is the second most used search engine after Google. Tutorials and other educational videos are highly sought after by potential customers.

What content to share in the video?

As a real estate consultant, you can use the video for different content:

  • exchange tips and advice about real estate;
  • improvement of properties for sale thanks to a virtual visit;
  • Shoot high-impact short videos on social networks (Instagram, Facebook, TikTok, etc.);
  • Promote events in your sector;
  • etc.

In 2022, the social media algorithm favors video formats. So there is no need to hesitate anymore. You should definitely use it to perform!

⚠️ Always share high quality content. Do not post for publication. This will allow you to position yourself as a real estate expert in your sector. This will allow you to stand out from the competition.

How is the video edited?

Shooting a video from start to finish is very complex without making mistakes or stuttering. So, at the end of the shooting, you will have to edit the video thanks to your digital tools from Real Estate Advisor 2.0!

You have several possibilities:

  • Have the necessary budget and delegate this task to a professional.
  • You are a beginner and want to take care of editing right now.

In this second case, you will need an editing program.

There are hundreds of them. To guide you, here’s a little:

  • iMovie on an Apple computer. This software is already installed on Mac computers. It’s free and very easy to use to get started. I recommend it to you.
  • If you have a Windows PC, you can use Filmora and Shotcut which will do the job very well.
  • For doing editing on smartphones or tablets, there are InShot and CapCut which are very good and very easy to use.

No matter what hardware you use to edit your videos, I recommend using only one software. One on the cell phone and one on the PC, no more. If you use Apple for your smartphone and computer, use iMovie only.

Indeed, at first you will have to familiarize yourself with the tools. Focus on one by one to master all its features.

🔧 As you understand, these tools will allow you to be more effective in your digital marketing. If used wisely, it can greatly enhance your results and make you a free and successful real estate advisor. I’ve given you the four basics, but there are of course other things. To learn more, I present to you a Free training To help you organize as a real estate consultant. Don’t wait any longer, make an appointment now!

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