Jeddah, August 1, 2022 (WAM) – The Federation of News Agencies of the Organization of Islamic Cooperation organized today a virtual workshop for the benefit of member agencies to introduce the World Media Conference, in cooperation with the Emirates News Agency (WAM) and Abu. Abu Dhabi National Exhibition Center (ADNEC).
Representatives of more than 40 news agencies from member and “observer” countries of the Organization of Islamic Cooperation (OIC) participated in the workshop.
The workshop highlighted the positive results expected from the global event, which will be hosted by the capital of the United Arab Emirates, Abu Dhabi, next November, under the patronage of the Deputy Prime Minister and Minister of the Presidential Court, His Highness Sheikh Mansour bin Zayed. Al Nahyan, with the participation of a group of the regional and international media industry.
For his part, the Managing Director of WAM, Muhammad Jalal Al-Raisi, revealed in his speech delivered by the Acting Deputy Director-General Ali Yousef Al-Saad, that the World Media Conference will bring together a global elite of media professionals. Media industry in the fields. Journalism, radio, television, multimedia, digital marketing and artificial intelligence, as well as innovation in social media content.
Referring to the expected results of the conference, Al Raisi indicated that the conference will help through dialogue sessions and interactive discussions in identifying opportunities and challenges for media institutions and companies, finding effective solutions and innovations, and identifying future jobs that will be used in developing various aspects of the media industry.
“En outre, le Congrès jouera un rôle central en permettant un travail innovant et un processus de réinvention des concepts commerciaux en termes d’utilisation des technologies d’intelligence artificielle et des algorithms journalistiques dans la production de divers contenus médiatiques” .
Al Raisi explained that regional media companies will benefit from their participation in the conference, as it will allow them to build and develop a digital business model using technologies and applications in cooperation with major companies in the region.
He said that the conference also benefits multinational media organizations by entering into strategic agreements and partnerships with international media organizations.
In his opening speech, the Acting Director-General of the United Nations Union, Mohamed Abd Rabbo al-Yami, said, “In light of the rapidly changing global media landscape, the World Media Congress is interfering in terms of production technologies and in terms of media and information content consumption.”
In his opening speech, Al-Yami stressed that news agencies must keep pace with these developments in order to preserve their role as a reliable source of information and to enhance their presence on the global news scene.
He said that the World Media Conference represents an unprecedented opportunity for member news agencies to learn about international best practices in the field of media and communications, and to explore the latest innovations, in terms of content production and moderation, rather than building media platforms.
“We hope that this workshop will turn into a tool to connect member news agencies with the organizers of the World Media Conference and bring them closer to benefiting and participating in workshops and exhibitions in a way that benefits news agencies. Press members and educate them on the latest practices and methods in the media field.”
During the workshop, an introduction was launched by Portfolio Manager (Capital Event), Nathan Wu, to introduce the World Media Conference and the opportunities it presents for news agencies to access media markets from the GCC and MENA region, to organize it. B2B meetings, to connect with key players in the media industry in a real environment, to impart knowledge in the field of media, to discuss investment opportunities and build partnerships.
The conference accompanying the conference, which is being held under the slogan “Shaping the Future of the Media Industry”, was also presented. It mainly covers three themes: investment and opportunities in media, innovation and the latest technologies in media, and youth and the future of media.
The conference is expected to feature talks on innovation, product launches, workshops and AI sessions with the participation of prominent international speakers.
In his presentation, Waugh said that the conference will be a haven for startups and will provide individuals and companies with an opportunity to demonstrate their capabilities, noting that startups will also have the opportunity to present their business ideas to key stakeholders, investors and projects. capital companies.
“The conference will also host the Hosted Buyer Program, which is designed to enhance business opportunities among international and regional hosted buyers and exhibitors,” Waugh added.
The workshops were also the stage for discussions between representatives of UNA member news agencies and the organizers of the World Media Congress on how best to make use of the event.
Translation: Mervat Mahmoud.