Did you know that 93% of online experiences start with a search engine and that search engines drive 300% more traffic to content sites than social media (source: Twaino)? However, despite the importance of SEO, some content marketers still struggle to master it. This guide perfectly summarizes the basic tips for improving your content’s SEO ranking. Starting !
1. Find the right keywords
Unless people are already searching for a keyword, there is no point in targeting it. This is because a higher ranking for the keyword that no one is searching for will not send any traffic to your website. It simply does not have the possibility of traffic. To find what your audience is looking for, use tools that let you do keyword research before you start writing an article, like Keyword Planner, the free tool from Google. To use it, simply enter a topic and it will relate to relevant keyword ideas and search volumes. Check out more free keyword research tools for SEO in this article.
2. Find the questions people are asking
Take advantage of SERP’s features to find out what users actually want to know. Knowing the questions related to your business or market that people ask search engines is invaluable information. The more you answer these questions, the more likely your site will get good free traffic from organic searches.
3. Determine the user’s search objective
Why is search intent important to SEO? When a user searches for a specific term and finds irrelevant information, this sends a signal to Google that the intent is likely to be incompatible. For example, if a user searches for “how to improve SEO” and sees many pages about it, they will try another search without clicking anything. This is an indication to Google that the intent of these results does not reflect the intent of the searcher.
4. Check competitors’ items
Comprehensive SEO competition analysis is essential to understanding not only who your target market is, but also how to reach them and create a deeper connection with them. In other words, it’s about watching the competition! Whether you are just starting out in your business or have been competing in your field for years, SEO competitor analysis is a powerful tool that will help you stay ahead of the game.
5. Writing original content
. A big part of any high-quality SEO strategy is writing original content for your blog posts. Original content is vital, as Google no longer recognizes duplicate content as high quality content. It strives to provide users with “improved” and high-quality content. For example, use original data and case studies to make content more engaging and shareable.
6. Optimize Metadata
The term “metadata” is used to describe the information in your site’s markup that search engines use to index your site. There are three types of data in metadata: meta titles, meta descriptions, and meta keywords. Users often judge a page by its descriptive title and description as well as H1, so it’s important to optimize it with keywords. Optimizing these three types of metadata will help boost the value of your site to search engines and your visitors, increase the number of visitors to your site, and provide you with more opportunities to monetize web traffic or collect leads for your business.
7. Embed visuals
The phrase “a picture is worth a thousand words” has become a cliché. But this is still true in many cases, including on websites. With so much information flooding the web, images, photos, memes, GIFs, and videos can grab attention before a word is read. Keep readers engaged and encourage social media shares by creating images of your content (like this infographic!).
8. Include CTAs
If you want your website visitors to take action, you need to give them a clear call to action (CTA). A CTA is an element on your website that tells visitors what you want them to do and provides them with a direct link to take that action. CTAs can also help improve the SEO of your website. When you include a CTA, you give search engines more information about your website and what it offers. This can help you rank higher in search results and get more traffic to your site.