▷ What new training formats to choose in business?

Regularly training your employees or yourself is essential to gain new skills and stand out from the competition. And in the past few years, and especially since the health crisis, motivation has been higher than ever! While 35% of managers are more inclined than before the crisis to train their employees, 50% of workers planned training in 2021 compared to 60% among job seekers (source: Empowill). With a CPF or Personal Training Account, any employee can enhance their employability throughout their career. What new training formats to choose in business?

But before that, why train staff?

Certain vocational training courses, which are beneficial to both the employee and the employer, have become mandatory since 2008 in accordance with Article L. 6321-2 of the Labor Code. It also becomes necessary for a company that wants to improve its external image, increase its productivity and develop the qualifications of its team.

Great employee benefits…

Gaining independence, the employee adapts to his work station and advances within the company. He acquires new skills that will be useful to him in his future career, in the company he works for (for a position of responsibility, salary increase, etc.) or in the context of professional retraining.

If the CPF training the employee chooses is part of the employer’s choices, the latter can accept it. Through CPF training courses that take place during working hours, he can get his full paycheck.

…and to the director of the company!

According to a 2009 analysis by Cegos, of the 320 HR managers surveyed, just over 75% said training is essential to employee retention. For the company, this solution ensures that employees can be hired while avoiding employee turnover.

In the face of his competitors, the manager remains competitive and can anticipate technological developments, because he is up to date, or even may be ahead of his market in order to attract young people or much-needed executives. In fact, while they are looking for a job, they will naturally turn to a company that is concerned with developing the skills of its employees.

Coach or Training Organization: How do you advertise your activity?

New innovative training forms to choose from in companies

The rapid development of digital tools has paved the way for many opportunities in many sectors of activity, including the field of training. Although effective, traditional forms of training are becoming tedious and increasingly difficult to fit into the agendas of overcrowded learners. To learn successfully through unique and innovative training experiences, why not bet on serious gaming, e-learning format, distance learning, video training, blended learning or certification training?

May before that, go back to the traditional head-to-head format for a small point of comparison.

face to face

This training, as its name suggests, requires the physical presence of the learners to attend the trainers’ intervention at specific times and in a well-defined place. This classic format allows the instructor to directly correct the learner, who in turn can ask him questions and interact and discuss with other trainees.

But in addition to training costs, learners must manage their own travel or even accommodation if the training location is too far away. Active people, in particular, must face professional, personal, or family constraints to fit training dates into their schedule.

And since the 2020 health crisis, this type of training has been affected particularly hard: 80% of face-to-face training has been affected. Since then, training based on digital or digital learning has increased with 57% of training managers planning to spend more on this new form of training (source: Empowill).

Serious game for learning in a fun way

Serious game or “serious game” is one of the new formats that goes well with innovation, because it allows you to learn through a video game, while having fun thanks to professional simulators. To build skills, gain knowledge and above all facilitate learning, the learner is invited to a simulation game in a video game directly related to the learning topic (new regulations, interview procedure, sales status …).

Here, the trainee learns in a fun way, gains independence, becomes proactive and performs actions in conditions close to reality. Although they meet remotely, learners who carry out group and collaborative exercises communicate better with each other and with the instructor. They can also develop at their own pace thanks to personalized learning.

This method of teaching is often practiced in business schools and large companies to train their marketing team. Renault, for example, has set up the Renault Academy so dealers can be trained to sell the brand’s models through the game. And while Michelin created Mission Antitrust to train marketing and sales teams in a fun way, L’oréal offers Reveal by L’Oréal so that young people from around the world can immerse themselves in the group’s business.

e-learning format

In 2020, in the face of the pandemic, e-learning accounted for more than $190 billion in market share worldwide (source: callimedia). This convenient format allows access to media via a digital platform available on different devices, such as a smartphone, tablet or laptop.

You can offer three types of e-learning to your employees:

  • The Corporate Open Online Course, or COOC, is ideal for your skills search. Active employees can learn online, while in the company;
  • A small private online course or SPOC is a set of private courses for a small group of people. Thus your employees can be trained on company business issues;
  • The Massive Open Online Course or MOOC is aimed at working employees and can be followed by more than 1,000 people. At the end of the course, learners can receive a Certificate of Completion.

Thanks to e-learning, learners can progress at their own pace by pursuing training at their convenience. This training is adapted to soft skills and many subjects, except for manual skills or those that require staying in the fresh air.

By choosing this solution, you can achieve significant savings, because you do not need to rent a room, call an instructor or even require learners to travel.

Distance learning

In one year, the number of players considering taking away their training offering doubled 100% by 2. 89% of companies say they want to continue developing distance training or blended learning, another form of training we’ll see soon (Source: Empowill).

Remote training or mobile learning, delivered on a tablet, smartphone or mail, uses many types of communication channels. Its disadvantages and advantages are almost similar to those of e-learning: the budget to be saved depends on the communication channels used, course duration and subject matter.

Video training

With this type of training, learners join the trainer in a virtual training room to follow the sessions. They can follow the training anywhere and have the possibility to exchange with the trainer and other learners thanks to the video training tools for chatting, distributing content, sharing files or conducting audio exchanges. Visual training is suitable for all subjects and is particularly useful for employees who want to benefit from regular monitoring.

However, this format has some drawbacks, because at the time of the video, learners must be available. Compared to e-learning, this format is also more expensive, because the presence of a trainer is necessary. But compared to face to face, you will make significant savings on room rent and travel expenses that will not be beneficial.

blended learning

Combining face-to-face seminars and learning through digital tools, blended learning is a type of blended training that is increasingly appreciated by many companies to improve training by adapting it to your budget, goal and objective.

Everyone benefits from the benefits of e-learning (no time lost in travel, organizational flexibility), and face-to-face (physical supervision). Suitable for young and old alike, this format requires staff to be available during face-to-face sessions. It is equally suitable for subjects related to technical know-how and soft skills. The budget that will be provided depends on the duration of the training and the subject matter.

Certified Training

This professional training model is highly recommended in companies, as it aims to produce a certificate recognized by professional branches. Well suited for business, it provides specific skills that are recognized in specific employment sectors.

If you want to devise an effective web marketing strategy that adapts to your goal and marketing objectives, this online marketing training will meet exactly what you are looking for.

Coaches or training organizations can also get certified training to develop their business. Training a certified trainer, for example, helps prepare to start a training activity.

This course “Design and Promote Digital Training Offers” prepares you to prepare a training digitization project.

It is up to you to choose according to your goals!

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