tik tok. TikTok on all fronts. After becoming an official partner of the Cannes Film Festival, the platform ByteDance announced the arrival of its award ceremony in Europe. “We are launching the TikTok Awards, our first exclusive awards program in Europe to celebrate the amazing agencies and brands that are leading the way on TikTok with creative and successful campaigns. This is a showcase for brands that embrace our mission to inspire creativity and bring joy to the platform,” the team said in a press release.
For this great first event, TikTok is organizing a celebration in six countries: France, UK, Germany, Italy, Spain and Nordic countries. Each has an event to reward the winners. The aim of this meeting is to highlight the creativity and work that brands do on the platform. Companies can register for free via an online form to submit their latest campaign.
What are the TikTok Awards?
Advertisers can register in three different categories:
- Greatest Creative: This category aims to reward those who have been able to follow TikTok’s golden rules in creating their campaigns, which are: show their authenticity, forget about perfection, and bring happiness into all their creations.
- Best Performer: The judges will consider the impact of the campaign on consumers. Particular attention will be paid to the goals set by the brand before launching the campaign to see if the results obtained are good.
- Greatest TikTok: The jury will reward the campaigns that best match the TikTok entertainment codes.
What do the winners get? As a result, TikTok envisioned a “Creative Trophy” and a special reward. The Greatest Creative and Best Performer award winners will receive $25,000 in TikTok Ad Credits. The Greatest TikTok earned $50,000 in TikTok ad credits.
Applications are open until October 16. A concert is then scheduled to be held in France at the beginning of November. The European Grand Prix will be revealed at the end of the same month.
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