The second advertising and publishing exhibition is scheduled to take place in October 2022

In October 2022, the second edition of the Advertising and Publishing Exhibition (SAPE) will be held in Ouagadougou, and Guinea will be the guest country.

What’s next for this ad?

“The Impact of Digital on Advertising and Publishing Professions”, and under this topic the second edition of the Advertising and Publishing Exhibition (SAPE) will be held.

The organizing committee was in front of the press this Wednesday 27 July 2022, to talk about the second edition that will take place from 13 to 15 October 2022 in Ouagadougou with an organizational budget of 66,500,000 CFA francs.

The theme of this second edition will allow players in the advertising sector to discuss the opportunities and challenges presented by digital technology. Its impact on the evolution of jobs and agile business solutions and on the current economic model and its evolution.

The aim of this fair is to build national champions in advertising and publishing, says Christophe Mesmer Yamogo, Managing Director of Impulsion Consulting and promoter of Advertising and Publishing Fair.

For three days, experts, equipment and service suppliers, financiers and decision makers will discuss the central topic as well as other committees.

Christophe Mesmer Yamogo emphasizes that in this second edition, in addition to the paintings and exhibitions that were there, last year, they have combined the collections intended for professionals in companies and agencies.

We have three main categories of training related to the impact of advertising investments and the evaluation of these advertising actions. We have a training class that focuses on the customer experience and how to improve that experience in order to increase employee turnover.

We have all things graphic design that will include a lot of the artistic aspect of your advertising creations. We have 8 courses per training, we have 15 participants with a maximum of 250,000 feet. We will have coaches who will talk to us, including 4 experts who come from Burkina Faso and 4 from abroad who come from the Sahel Ivory and France He says.

It should be noted that in addition to the seminars and training, participants will enhance their capabilities through various workshops and master classes, B2B meetings and through exhibitions.

Advertising and Publishing Fair is an opportunity for young people to discover through their talents. The organizing committee decided to reward the best talent in 6 categories, which is the category of smartphones pictured, which belongs to those under the age of 25 years.

The other five categories where you must be at least 18 years old and at most 30 years old to participate in the competitions, in the Creative Photo category, in Voiceover, in Graphic design, in Digital creation and Video category 2B and 3B

As a reminder, the Advertising and Publishing Fair is the main event that brings together players in the field of marketing, advertising, media, graphic arts and publishing in Burkina Faso.

Sally Ouattara

Burkina Faso 24


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