Fundamental lever for growth

The web is now a part of everyone’s daily life. 6.9 billion queries are made every day on search engines! Therefore, presence and visibility on the web has become more and more urgent for companies that want to survive and continue to grow…

However, various barriers push companies to resist change, be it due to lack of time or human resources, or cost or complexity of implementation due to lack of training or support.

Digital transformation is a huge challenge in terms of economic growth, consumers need an easier, faster and more accessible buying process. The health crisis has served as an alarm bell for companies, which are now fully aware of the need to digitize their activities for development.

Digital transformation challenges for companies

Economic models, occupations, and consumption habits change over the course of digital transformation. To find a product or service, consumers enter their queries into search engines such as Google in order to obtain information about the product or service they intend to purchase, from their personal computer or using just a smartphone.

From the keywords typed by Internet users, search engines provide results and depending on the stage of the company’s digitization and its natural referral strategy, the company will have more or less probability of placing itself on the first search results page and attracting traffic to their sites. website. Because few are Internet users who venture beyond the first page of search results.

When a site is visited and if the visits also qualifies as relevant in relation to the content of the site in parallel with the initial purchase intent, the ability to convert Internet users into leads and then prospects into customers increases tenfold.

By adapting to new technologies, companies are stepping into digital marketing and translating this online vision into sales, as well as improving knowledge and customer relationships.

But some companies fail to adapt to digital changes, which in the long run can significantly slow their growth in the face of competition and alienate consumers.

As Alexis Lhuillier, who specializes in SEO support, Google advertising and website creation, explained: “French SMEs with better digital marketing skills have better business performance than others. So there is a cause-and-effect relationship between marketing know-how and your business performance. Despite all the possibilities promised by the web (represented by more than 7,000 marketing tools available in 2021), small and medium businesses are not taking advantage of it.”

In fact, SMEs and investment institutions sometimes lack the time, financial or human resources, and digital marketing knowledge to develop on the web effectively.

To succeed in a company’s digital transformation, support is important to building skills.

Benefit from personalized digital marketing support

To strengthen the channels of distribution and communication, companies affected by structural difficulties (human, financial and physical) need support in order to implement good practices and benefit from their digitization.

According to ACSEL’s Digital Growth & Growth Barometer in 2021, 41% of companies realize that digital technology allows them to increase their sales and 50% believe that digital growth enhances the survival of their businesses.

Thus, for companies that want to accelerate digital transformation, it is advisable to call in a professional who provides operational support in order to improve the skills of the teams. Ideally, this experience is gained through customer cases and allows companies to develop relevant knowledge to significantly increase their sales volume and market share on the web using effective digital marketing and sales tools.

Search Engine Optimization (SEO) support focuses on identifying keywords to improve website content against requests made by the company’s objective in order to improve its site on Google, implementation strategies for building domain authority and analyzing long-term SEO performance. Small and medium businesses can complement their natural referral support with SEA support focused on launching successful Google Ads campaigns to continue maximizing website conversion rate by increasing visibility. For SMO support, a real asset can be companies whose social networks are a high-potential acquisition channel, such as a restaurant, clothing store or music festival, for example.

All of these support channels are related to the need for companies to have a website beforehand. For those facing a barrier to creation, digital experts also provide support in designing an efficient and SEO-optimized website to put the company first on the search engines.

Thus, digital marketing is an undeniable growth lever for businesses. Because, by losing the digital go-cart, there is a huge risk of staying behind the competition and getting lost.

Digital Marketing as a Growth Factor for Small and Medium Enterprises and Investment Institutions

To make themselves known to the general public and/or B2B, SMEs and ETIs can significantly increase their visibility and reputation thanks to digitization.

There is no such thing as searching for a product or service that leads directly to a company that aligns with your purchase intent and values. This saves time for the visitor and supplier, because the former quickly finds an answer to his question, and the latter simplifies his channel of communication and distribution. This contributes to better customer satisfaction and profitability, and thus the digital figure promotes increased customer turnover.

Thanks to the web and adapting to technological changes, companies are becoming more interactive and getting to know their customers in depth while making themselves visible to more prospects in a digital world of shrinking geographic distances. Once digital marketing is mastered, it allows companies to increase their profits at a lower cost and in the long run to make it the primary lever for their growth.

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