Whether you’re using emojis to add a bit of personality to your subject lines or trying to grab your subscribers’ attention, emojis have had a huge impact on the future of email marketing.
A clean list is an essential part of maintaining a healthy email list and achieving the goals of your email program. Therefore, list cleaning, along with a re-engagement campaign, are some of the necessary steps to improve list cleanliness before sending emails.
But how can a good email list hygiene increase your email marketing ROI?
We’ve put together best practices that you can apply to ensure a range of good and healthy email and marketing addresses. At the end of this article, you will also have additional information about email marketing and how you can make it productive for your website.
What is a list of email addresses?
Email lists are a collection of demographic data: the email address, name and phone number of consumers who are interested in your product/service and who have chosen to receive updates from your brand. It’s also a way to segment your entire list.
You should also think of your email list as a list of your potential loyal customers who will help your small business grow and generate positive sales results. But, where do you find these subscribers?
How to use emoji interactions in Google Docs
One way to gain subscribers for your email marketing list is to use a lead generator.
Lead Generator is a marketing strategy that allows you to save time on finding subscribers by using techniques and forms to get the necessary data from potential customers.
Today, social media can become a great source of customer, for example through free subscriptions, and can significantly increase your email lists. Facebook, Instagram, and Twitter are widely used to attract interested clients.
What is email list management?
Email list management includes actions that not only increase the number of subscribers but also ensure that a subscribed email list is maintained. This is an essential aspect of a proper slate cleanup process.
When we talk about email list management, it also covers reducing high bounce rates (hard bounce, soft bounce) and decreasing unsubscribe rate.
Also, good email list management will allow you to master how to capture consumers’ attention when sending emails and make them loyal to your brand.
A good list of your customer’s email service provider (Gmail, Yahoo or any other site) proves that you are a reputable email marketer. Therefore, effective management of your marketing list will improve the deliverability of your email and your IP reputation, increase the chances of marketing emails reaching your inbox, and reduce spam complaints.
What is email list cleaner?
Email list cleaner is the first step to a successful email program. Make sure you have a list of split subscribers and subscribers before sending emails through your email marketing program.
Pro tip: don’t buy an email list! Some may resort to buying leads to grow an email list, but keep in mind that you will attract an irrelevant audience and this could damage your email domain’s reputation in the long run.
Since most leads are generated naturally, we recommend testing to see which platform generates the most leads for your small business or organization. Once you’ve decided which platform you want to use to boost signups, it’s time to refine these strategies and put them into practice.
According to studies, a typical email address list can be reduced by 20-30% every year. It is normal for a subscriber to lose interest in your business, choose to opt out, and fall off your marketing list.
For this reason, cleaning up email lists plays a special role in creating new subscribers or re-engaging inactive subscribers.
Follow these four best practices for a healthy menu hygiene:
Use double subscription
A double subscription is also called a confirmed subscription. This is a way to get new subscribers by including a link in a confirmation email sent to their email address. This ensures that they want to sign up for your newsletter and reduces spam complaints. We always recommend using double opt-in when collecting new leads.
The advantage of a double subscription, over a single subscription, is that it does not add invalid email addresses with obvious misspellings to your database. Double opt-in avoids bad email addresses, bot logins, auto-responder email addresses, and spam traps.
Some marketers may argue that this significantly reduces the contact database. But when it comes to email marketing, quality always trumps quantity. A small list of active and engaged recipients can generate a better return on investment and help you build a good reputation for the sender.
Eliminate strong vibrations and pigments
Just as people change locations, interests, and jobs, they can change their email address. This can cause some of the email addresses in your list to become invalid and lead to strong bounce.
Your task is to exclude static bounce titles from your list immediately after the first bounce. If you keep sending messages to bounced addresses, it may negatively affect overall email delivery to your inbox. When it comes to assessing a sender’s reputation, a high bounce rate is a sign of poor email list cleanliness.
Internet service providers, such as Gmail, Yahoo, and other Internet service providers, take into account the bounce rate and spam complaints when deciding whether to deliver your email messages to the inbox or to the spam folder.
To reduce the number of spam complaints you receive, it is important to implement an unsubscribe process in your emails. If your customers cannot find the unsubscribe link in your message, they may report it as spam. Spam complaints generated by these recipients will negatively impact your reputation and email deliverability.
However, having a good process for managing bounces and opt-outs is a must for any company that uses their email systems. The email service provider usually has an internal process for handling customer bounce and canceling subscriptions.
Control sharing and re-engagement of inactive users
User interaction is essential to ensuring that your campaign delivers the results you expect. If your email fails to reach the targeted people, you may face problems.
Email interaction is very important to ensure that your campaigns deliver the results you want. Every email sender has to keep track of the delivery rate, the opening of emails and the clicks on them, in order to increase sales.
Re-engagement is another email engagement metric that you should track over a few months, as well as open and click rates, to get the big picture.
Having a committed follower is essential. This is your biggest fan, who makes purchases and is loyal to your business.
When you’re attracting inactive subscribers, it’s time to rethink and improve your approach. It may take a few months to test and master the re-engagement emails, but the final campaign performance will be worth it for your business.
Here are some ways to reshare your email list:
Personalize your message to your audience; It will help you get his attention.
Post something new, big and interesting
Give them one last special offer.
Offer them to resubscribe
Create an eye-catching email for your website and include a link so people can choose:
Continue to receive your messages or
Remove people who unsubscribed and did not reply to your email.
Gain subscribers to your channel by offering attractive promotions or discounts that they can use to stay active consumers. Make your posts attractive enough to spark their enthusiasm and sincerity to earn their trust.
Delete inactive subscribers
To keep your list healthy, remove unresponsive subscribers even after re-engagement campaigns. It will cost you more and damage your IP reputation in the long run. While this is a tough decision, you need to focus on your active customers and maximize your return on investment.
Delete subscribers who have ignored your emails for 6-12 months. Remember that a smaller and more interactive list is better.
3 things to remember about the hygiene list
Une liste d'adresses e-mail propre rendra votre marketing par e-mail plus efficace, améliorera votre réputation d'expéditeur et pourra conduire à davantage de ventes. C'est la qualité de votre liste qui détermine votre succès, pas la quantité. N'achetez jamais de listes d'adresses électroniques ! Générer des leads de manière organique en utilisant les meilleures pratiques produira de bien meilleurs résultats.