The importance of building a local network for digital development

We spoke with Vincent Montet, who founded and directs the Specialized MBA in Digital Marketing and Business (DMB) from EFAP, and is Vice President of the Association for Digital Economy (ACSEL). He reveals his advice for developing your professional network in the digital world, whatever your geographic area. The DMB MBA trains working digital professionals wishing to acquire skills or as part of a retraining project, as well as the youngest at the end of their initial training in marketing and digital transformation. The program is offered in a part-time executive format, allowing you to carry out a professional activity in parallel, in Bordeaux, Lille, Lyon, Montpellier and Paris. Positive: Each campus has strong roots in the local digital ecosystem.

Advantages of having a professional network to work in the digital field

To achieve success in your career and climb the ladder of digital careers, it has become imperative to build a network. ” In the digital world, we obviously don’t do anything alone. Since it is a multidisciplinary sector, I will need to contact this person to learn more about the technology, and contact another contact to check production deadlines or prices to be communicated to the customer… The idea of ​​community is also an integral part of the DNA of this ecosystem Vincent Montet explains.

Here it is not about popularity, but about the ability to rely on one’s network and interact with one’s contacts. ” Above all, companies are looking for talent who have an address book. This is a recruiting element that should not be overlooked. Another good reason to develop your professional network, if you choose to orient yourself or go digital: Career development is often associated with meetings with players in your professional and geographic sector. By building a professional network, you can stay on top of job opportunities, and seize the opportunity while using your relationships to put your resume at the top of the pile.

Tips and professional associations to follow to develop your network

The digital professionals of the future have many opportunities to create connections and build their own network.

5 tips to activate your professional network in the digital world

Either by your behaviour In real life (IRL) or online, there are many ways to liven up your professional network and build your community. Vincent Monti reveals his advice by following:

  1. take care of your posture When you meet a provider, a professional, a client, a speaker, or an alumni of your training…” Keep in mind that honesty and sincerity are the two values ​​that will allow you to overcome many barriers. »
  2. Add your contacts systematically on social media platforms like LinkedInin order to create an association with members of your community, IRL And the DRL (real digital life).
  3. Take part in professional events To expand your network, by showing that you are present and interested in the topic.
  4. Get to know key players or business leaders : ” Students in particular should make use of their thesis or dissertation to request an interview with a professional in the sector in which they wish to develop. “.
  5. Build your personal brand with full digitalAnd the By posting articles and content regularly, but also by tagging the right people, with the aim of starting a conversation.

Vincent Monti advises his students to target their inner circle first. ” If I start with 40 DMB MBA speakers, then 30 Education Council members, and a few alumni, I already have 200 people to add to my networks, before meeting my people. I realize that I can develop my address book very quickly. But this takes practice and practice. ” It is not easy to start on your own for the first time. This is all of our work and philosophy at EFAP: A student who lives this hybrid experience, both online and offline, will come out of it completely transformed.. »

Integration of professional associations at the digital level

In addition to the Hub Institute, a research center for digital and environmental transformation that organizes events and publishes studies and is the historical partner of the EFAP MBA DMB, you can also join professional associations that are real sources of information about the sector: ACSEL (Association for Digital Economy), IAB (interactive advertising desk on Digital Advertising), CPA (Digital Marketing Players Group), MMA (Mobile Marketing Association) or even DMA (Digital Marketing Association). Not to mention the local associations or incubators, which also produce content in this field.

Peculiarities and opportunities of digital ecosystems for regions

In order to integrate the professional networks located in the regions, it is necessary to know the characteristics of each digital ecosystem. A brief overview of the peculiarities of 4 major French cities.

New Aquitaine around Bordeaux

New Aquitaine has more than 60,000 digital jobs, according to figures from the National Institute of Statistics and Statistics (INSEE). The 3 main sectors are wine and food industries. Wood, paper and cardboard. Aviation, Space and Defense. The main local players are Cdiscount, Bordeaux Métropole and Unitech, Bordeaux’s French technology incubator. The association that will follow is Digital Aquitaine.

Hauts-de-France around Lille

With its retail ecosystem, Hauts-de-France has 12 innovation clusters, including digital (Lille), but also digital commerce (Roubaix), e-health (Amiens), future industry and digital robotics. (Saint-Quentin) … the main domestic player is EuraTechnologies, the first French incubator in terms of seniority and startup accelerator. The association that will follow is the Place de la Communication.

Auvergne Rhone-Alpes around Lyon

The Auvergne Rhone-Alpes region is a dynamic entrepreneurship region, focused on health, transport and e-commerce. H7, the regional reference incubator, represents a unique place for the life of digital startups. Among the players in the Lyon ecosystem, we find the agencies Cegid Group, Bledina, BioMérieux, Sanofi and CyberCité or Niji in particular.

Occitania around Montpellier

The Occitanie region is not only promoted by tourism, but also by cultural and creative industries (Ubisoft), animation cinema, as well as historical sectors related to health and agricultural engineering (Med Vallée). At the heart of this ecosystem is JVWEB, the keyword buying and affiliation agency. To follow: Digital 113, the region’s digital business group, and Leader Montpellier Association.

The EFAP Specialized MBA in Digital Marketing and Business offers students the possibility to be accompanied throughout their studies by a local education reporter, a professional in the sector included in each regional ecosystem. Program objective: To help learners find a professional contract, to enable working executives to advance their careers or go digital, and to enable entrepreneurs to launch their projects while enhancing their digital skills. ” We have 70% to 80% of our students who achieve their career project in their area Vincent Montet says:

To learn more about the digital ecosystem in your area, gather on March 8 for the online information meeting organized by EFAP.

Register for an EFAP Information Meeting

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