Sensitive souls, go your way. To knowingly write this article, we shared a rough experience at the event firm Immo Blockchain. Here we are on top of a skyscraper, balancing on a plank, above the void. Very quickly, our wobbly legs become uncontrollable. “Don’t go any further! » Then Mathieu, the instructor, calls us this workshop of a new kind. Our VR headset was hastily removed, and we were then able to see our avatar on the flat screen crashing onto the asphalt. Process Purpose: “Take your first steps into these universes with a hands-on and immersive experience,” describes Edward Massu, Group CEO. Immersive and destabilizing.
This marketing professional has discovered the right direction. According to a McKinsey report, 95% of CEOs expect the metaverse to have a positive impact in their industry within five to ten years. It should generate $5,000 billion by 2030. What makes you dizzy! Announcing Facebook’s strategic switch to Meta in 2021 and its promise to invest $10 billion there in the first year is certainly not for nothing. The California company firmly believes in this immersive and continuous virtual world where we can exchange and create in the form of avatars, with helmets and glasses.
The Covid-19 crisis, by confining a large part of the world to its homes, has quickly played a role in the emergence of this connected and remote life: telework, telemedicine, tele-education, e-commerce … Investors dream – they have pumped more than 120 $1 billion in 2022 – and they could change our uses dramatically. Overview.
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The world of work is already moving there
No offense to Elon Musk, and “Go back to the office or quit,” remote work has a bright future ahead. According to the Senate delegation for Insight, it could matter 30-50% of French workers by 2050. The digital giants hope to ride that wave.
This is of course one of the uses Meta has envisioned with Horizon Workroom, and also by Microsoft, working on corporate banking with Mesh for Teams. It has nothing to do with the Zoom meeting! Equipped with a HoloLens headset and soon Cambria for Facebook, employees will be able to remotely communicate as close as possible to a physical meeting thanks to mixed reality (AR and VR), linking virtual content to reality. What profoundly changes the way we work remotely…even our savings!
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What if some companies choose to hire cheaper labor overseas, as the Senate report notes? We may not be there yet, but Carrefour launched a recruitment session at Metaverse on May 18: 30 students introduced themselves to avatar Alexandre Bombard, group CEO. “We did it humbly to playfully change the relationship between the student and the company. The variations of this tool are numerous: for ‘preparation’, for employee training … ”, projects Nicholas Savis, Director of Brand Innovation. Even for the team spirit! Are you going to take a coffee break… in 3D?
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The default will speed up the industrial process
Prototyping, pre-construction of virtual factories, assisting maintenance operators with augmented reality (AR) or virtual reality (VR) glasses… Production will also be disrupted. Imagine a designer in Tokyo with fellow holograms from Paris designing a car! “This is a very big growth area for the automotive sector. We are getting to workstation virtualization. With Mixed Reality we can do design reviews remotely,” said Sebastien Rufino, Director of Automotive Southern Europe at Nvidia.
The graphics card specialist developed Omniverse, a multi-program collaborative platform for working with 3D models in real time. A solution that BMW has chosen to implement in its factories. With the digital twin of its production tool, the German group can visualize the series, simulate assembly, correct any problems, etc.
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“We make a lot of different cars on the same production line. Through this digitization, we can improve the way each car is made, by simulating the processes in the virtual factory,” explains Christine Bommer, BMW Group Virtual Factory Manager. Enough to reduce production planning time by 30%!
The same revolution is looming in training. “Over the past three years, we have observed a strong acceleration of the use of virtual reality in training, especially vocational training,” says Alexandre Bouchet, Director of Clarté, a resource center specializing in virtual and augmented reality. To teach a worker to use a machine, for example. In September, Edtech Kwark Education will launch its first fully virtual school, with institutions such as ESC Pau. “They will be able to establish international partnerships there, and it will be a kind of immersive Erasmus,” predicts Alban Miconet, its CEO.
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Telemedicine expands the field of possibilities
Hello Doctor Strange? With the pandemic, teleconsultation is no longer a marginal practice: three-quarters of GPs have provided it since the start of the crisis. According to McKinsey, the healthcare sector is among the most advanced in terms of investment in the metaverse. And we’re not just talking about Doctolib! Remote monitoring, telemedicine booths and even remote surgery… Startups are already imagining future healthcare. “In five years, you will find augmented reality systems in all hospitals,” predicts Arnaud Destenville, president of Abys Medical, a fund in La Rochelle that is developing Surgery 4.0.
Like the industry, 3D medical imaging will improve preparation for the operation before going to mass. Remote assistance will complement the expertise by assisting other professionals. “Many people will be able to monitor the procedure at the same time using AR-VR glasses. As if I could help a doctor in Strasbourg, Tokyo or Los Angeles,” he explains. Another advantage: providing the answer to medicinal deserts. This is also the bet of Medadom, a French start-up founded in 2017 that offers transmitting terminals, cabins and consoles, its latest innovation, throughout the territory.
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No doctor nearby? No problem: you can go to your pharmacist or city hall and use one of these machines equipped with a dermatoscope, thermometer, stethoscope … and a camera with which the doctor studies your constants. “With Terminals, we are able to solve 95% of cases by tele-consulting,” co-founder Nathaniel Berne boasted, during a press conference at PariSanté Campus. There are 2,000 machines already roaming the country and young photography is targeting 10,000 by 2023.
And tomorrow, the metaverse will make that even more immersive. “Connected objects and augmented and virtual reality will allow the patient to have a more advanced experience in telemedicine: by consulting a doctor in a clinic in the United States, using digital therapy for mental illness … This opens a field of possibilities that we must prepare,” Analyzes Nasreen Hamadeh , a consultant at TechToMed, a health and technology consulting firm.
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Retailers are already dreaming of meta-trading
In April, Printemps launched its first “virtual store”. “The idea was to offer a more immersive experience than traditional online shopping,” says Morgan Lopez, Director of Digital Marketing. Good beginning. “Using more interactive 3D content to see the object but also to interact with it is the first step,” says Alexandre Bouchet. The startup Omi offers brands the opportunity to design their products in 3D to then integrate them into e-commerce sites, and in the future into the metaverse. “The next step will be to put in a VR headset for virtual store visits,” says the Clarté specialist.
Finally, the metaverse can also change the client relationship. NFT-certified unique digital objects will make it possible to get a “skin”, our virtual zen, in real life, for benefits and discounts, or even order a pizza in a fake food truck… and have it delivered to your residence. in the table!
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