KORE Software announces the acquisition of Sports Alliance

New YorkAnd the 20 July 2022 /PRNewswire/ — KORE Software is pleased to announce its acquisition of Sports Alliance, a London-based company that provides fan data management and digital marketing solutions. This acquisition marks KORE’s expansion into the EMEA market, inheriting more than 140 clients and cementing its position as a global leader in interactive marketing solutions. This transaction is a continuation of the expansion of KORE Software, following the recent acquisition in February 2022 of the professional sports business of SSB and Hookit, a cutting-edge AI-powered social and digital analytics platform.

With more than 20 years of experience developing and customizing fan data solutions for professional sports brands, the Sports Alliance platform helps marketing teams access, interpret, and act on their data more quickly, while inspiring them with new ideas for campaigns and engagement using AI-powered insights. Whether it’s loyalty program integration, email marketing or comprehensive multi-channel organization, single sign-on and contact management for privacy and detailed transactions, the Sports Alliance integrates all fan data into one easy-to-use interface, where sports marketers can create a unique fan-adopting experience. Loyalty and efficiency improvements for all brands. By adding Sports Alliance to its portfolio, KORE Software will not only significantly expand its global presence but will also be able to provide new features and functionality to its customers.


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The new partnership between KORE Software and the Sports Alliance enhances and expands the best sponsorship, ticketing, fan engagement and data analytics solutions from a single source for more than 1,000 sports and entertainment organizations and their customers from the world’s largest brands. With subscribed clients in the Premier League, the NFL and more, KORE Software will now be able to offer even more solutions to its customers. Marketing, Partnership, and Operations teams will benefit from the time- and cost-saving solutions offered by this robust product line.

Anthony KhanSports Alliance CEO said: “We are delighted to join the KORE family. With a corporate corporate ethos and true business alignment, KORE is the perfect solution for Sports Alliance. Over the past two decades, Sports Alliance has achieved a dominant position with clubs, leagues and European associations. By being Becoming part of the world’s leading provider of data and marketing programs for sports and leisure organizations, the opportunities for growth are staggering.”

KORE Software is passionate about partnerships and creating solutions to help partner brands in sports and entertainment effectively manage, measure, and improve their partnerships and fan relationships. The addition of the Sports Alliance will also increase support for international brands and organizations under the General Data Protection Regulation (GDPR), helping them stay focused on partnerships, ideas and strategies.

“By adding the Sports Alliance to the KORE portfolio, we are expanding our global presence and strengthening our capabilities,” he said. Jason FletcherCEO of KORE Software. “This marriage cements KORE’s position as the most comprehensive provider of engagement marketing solutions in the sports and entertainment market. We are excited about what we can continue to achieve together.”

KORE . Program

KORE Software is the global leader in engagement marketing solutions. Over 900 brands, niches, and sports organizations trust KORE’s tools and platform as a source of truth to make smarter partnership decisions and strengthen connections with their audiences. Through sponsorship management and evaluation, ticket sales and fan engagement, and data management and analytics, the two-sided KORE network unites corporate sponsors, sponsors and their fans with solutions that accelerate and learn the organization’s ability to act. This allows teams to improve fan experience, increase feedback, and spend time where it matters. To learn more, visit the website KORESoftware.com or follow us LinkedIn where Twitter.

Sports Alliance

Established in London in 2002, the Sports Alliance serves more than 140 sports brands in the UK, Europe And in America. The Sports Alliance helps rights holders use data, technology, analytics, and marketing insights to improve fan experience and generate revenue. The Sports Alliance provides comprehensive fan relationship management tools and solutions in the areas of marketing, CRM, digital, loyalty and sales. Our mission is to customize sports for every fan, present and future. To learn more about the Sports Alliance, visit www.sportsalliance.com/us/ or consult LinkedIn Page.

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