With the increase in automation tools and the development of algorithms, the digitization of companies has seen an exponential rise in recent years.
According to a study conducted by the Infosys Institute of Knowledge (IKI), more than 90% of companies have adopted digital tools to achieve their goals.
To take advantage of digital trends and emerging technologies, companies must rethink and update their marketing strategies in real time.
Find out below some practical recommendations to make to improve your digital strategy according to new trends.
Follow qualified training in digital marketing
Digital marketing today is a real lever that allows companies to improve their image and stay competitive. However, this task means in particular the mastery of a certain number of skills and knowledge at a digital level. Faced with this situation, it is recommended Take a Digital Marketing Course for Better adapt to new trends.
With this training, adopting new trends related to automation software or algorithms integrating your marketing strategy on an ongoing basis. To do this, it is advisable to choose a reference training organization that will allow you to obtain the necessary knowledge on digital topics.
The digital marketing training modules are suitable for people who want to manage or increase the visibility of their brand, services or products online. With regard to profiles eligible for this type of learning, we have in particular:
- Managers, Marketing and Communications ManagersAnd the
- Product, Marketing and Communications Project Managers,
- Design or customer service managers in a communications agency…
By following this type of training with a qualified organization, you can effectively integrate digital into your marketing communication strategy while being updated in real time. It includes Modules focusing on corporate digital challenges, e-marketing plan development, acquisition levers and customer loyalty…
At the end of this type of training, you can master the basic knowledge of Web Marketing, which will allow you to well choose service providers and automation tools according to new digital trends. You can also ensure the operational management of your business effectively without compromise.
The other peculiarity of this type of learning is related Possibility to follow your training online Via a dedicated platform from your PC or smartphone. This option allows you to tailor your training to your schedule and the pace at which you absorb the knowledge.
Enhance your presence on the web with interactive content
Over the years, interactive content has occupied an increasingly prominent place in digital marketing. It is one of the digital trends that is more likely to spread and convert leads into customers than traditional content. Among the interactive content that can help you stay ahead of your competition, we have Virtual reality videos, 3D images, infographics, surveys, surveys…
These different contents are incentives and allow you to effectively improve your conversion rate. The interactive nature of these types of content contributes to Strengthen the connection between potential customers and the brand concerned. It also allows Internet users to clearly identify the message they want to convey or the product they want. This is why it is advisable to provide very original and quality content to stand out better.
To create interactive content, it is important to correctly define the needs of your goals in advance. Consider the most common concerns and fears of Internet users and customers. When choosing interactive content, remember to diversify your digital strategy. In creating your own content, Use relevant keywords and enter redirect links to your social media pages. You should also encourage feedback from your readers on a regular basis.
Choose video ads on social media
With the advent of platforms such as Facebook, Instagram, TikTok and even YouTube, the video format has become more or less popular and effective in capturing the attention of internet users.
According to a recent study by eMarketer, most internet users choose services from a company or buy a product after watching a video.
FYI, platforms that primarily focus on images have become a stream full of videos.
Video ads Impact on the purchasing power of Internet users It effectively promotes the conversion of potential customers into customers. It allows companies to highlight the features and benefits of their brands or products. Individuals can use video ads to showcase their own skills.
To make video ads an essential part of digital strategy-You can combine traditional posts and stories. Most social channels have a feature that allows businesses and individuals to share posts that are only available for 24 hours. With this function, it is possible Share authentic and original messages on a regular basis To increase your conversion rate.
Add a chatbot to your website
New trends related to artificial intelligence (AI) have given conversational marketing a huge boost. These include a dialogue-based communication style to drive the engagement of potential customers.
Artificial intelligence helps companies focus on important tasks at the expense of repetitive marketing.
In addition to traditional methods such as email exchange and personalized media, chatbots are effective in improving your company’s communication strategy. Chat bots reveal themselves More cost-effective and has the ability to process nearly 90% of queries clients.
Besides these aspects, chatbots can be synced on many platforms, such as Facebook, Twitter… However, it is important to choose a chatbot that suits your customers’ preferences to get convincing results.
Integrate voice search into your marketing campaign
Voice search It is a useful feature that allows users to query certain information hands-free. With the creation of products like Google Home, Alexa or Google AssistantOver a third of all web searches are voice searches. Most of the internet users use this feature to find information about brands, products, companies, etc.
With the advent of this feature, it is important to optimize your content for voice search. This task is particularly different from optimizing text search.
It consists of Rethink your search engine optimization strategy By adopting a conversational style and well-targeted keywords. To do this, feel free to update your Google My Business account on a regular basis.
Giving priority to environmentally friendly marketing
To keep pace with social trends, it is important to offer eco-friendly offerings and products. Modern consumers especially choose sustainable products from certified companies. For this, it is recommended to incorporate green ideas into your company culture.
You must do so through social media channels or marketing materials Show that your structure supports green initiatives. Be as transparent as possible with your customers regarding information about your products or services.
On the other hand, when deploying a new digital strategy, feel free to analyze your web performance with specific indicators. Il peut notamment s’agir du taux de trafic de votre site, du taux de conversion, le Retour sur Investissement (ROI), du ranking SEO… Cela vous permet de réajuster votre stratégie digitale et de vous adapter aux nouvelles tendances au fur et Weigh.