▷ 9 SEO Trends 2022 You Should Know

Google is constantly changing its algorithm, rendering the effort of months after changing new ranking factors futile. So it’s no wonder SEO experts are obsessed with the latest trends as they come up. So let’s take a look at the top 2022 SEO trends that you’ll need to rely on to better optimize your strategy…

1. Voice search

Voice assistants, such as Google Assistant and Siri, developed by Apple and Alexa provided by Amazon, have greatly helped to improve and deploy voice search. Therefore, users do not want to give up the ease of voice search versus typing when visiting a website. In 2019, 33% of Americans made use of the voice assistant, compared to 27% of the world’s population in 2018. So what do we need to understand? To better prepare your SEO strategy in 2022, optimize your content to respond to voice search and choose your keywords accordingly.

2. AI will revolutionize SEO

Artificial Intelligence (AI) is revolutionizing all sectors, including search engine optimization (SEO). This is not too surprising given its advantages:

  • Understand customer behavior.
  • developing better content strategies;
  • Increase operational productivity.

Using AI, SEO managers can analyze the performance of their content and websites on search engines. Compared to manual analysis, AI-based assessment is faster, more actionable, and more accurate. This gave birth to a new concept: AI SEO.

This includes three areas of intervention:

  • Understand the idea behind a user’s search query;
  • Determine the intent of the request;
  • Get the most relevant results to ensure customer satisfaction.

3. Algorithms: Hi Mom

With the launch of BERT (Bi-Directional Encryption Representations of Transformers) in 2019, Google’s algorithm is increasingly able to understand the relationship between words and the intent behind a search query. But this is just the beginning. At Google I/O 2021, the company announced a new model for interpreting and serving its users: Unified multitasking model (where my mom). MUM is an AI model that can understand a user’s feelings, context, abstractions, and intentions, and through which it provides relevant and unique responses to a user’s query. Multimedia in MUM means that users can combine text, images, and audio to receive relevant results for their queries.

4. Accessibility

It is estimated that approximately 73% of Internet users will have access to the Internet only through mobile devices by 2025. That is why you need to enhance the mobile platforms of your gadgets, as the largest user traffic will be through this channel. Especially because it is closely related to improving voice search. Web designers will continue to integrate features that do not depend on keyboard input, such as voice commands, virtual reality, augmented reality, etc.

5. Increased automation

According to a survey by PwC, 52% (based on 1,000 surveys) of companies were quick to adopt AI in 2021. For some SEO professionals, the word automation was seen as a threat to their business. However, it is quite the opposite. Automation is already helping major brands and organizations keep pace with change and act as a virtual partner for SEO. For enterprise SEO in 2022, automation will be essential to scale.

Don’t spend all of your time chasing the algorithm. Let technology help you detect, pre-identify, and repair when and where appropriate. A human cannot process all the data at his disposal. For SEO professionals, automation is key to scaling.

In 2022, consider automation to help at three levels:

Search engine optimization guide

  • Link sources
  • Content Optimization
  • Regular data collection
  • Advanced keyword intent search

Monitoring and detection

  • SEO Audits
  • Links and Backlinks
  • Anomalies in SERPS نتائج Results
  • Team reports on standings and traffic

Insights and Automation

  • Real-time decision making
  • Website and link bug fixes
  • Content and multiple (large) site reviews
  • Analyze larger data sets in real time

6. Switch to long content

In order to ensure that you attract and engage readers who visit your website, you will need to switch to a lengthy content strategy. Long content of 3000 words or more actually generates more traffic and more shares than short content. By focusing on creating long-term, quality content, you can significantly improve your search rankings. However, for long-form content to be effective, it must be able to retain readers.

To retain readers, it is important to divide your content into multiple subsections using H2 and H3 subheadings, as this will make it more readable. This will make your content easier for readers to navigate, especially on mobile devices. Also, make sure your content is easy to share to improve your SEO. Include clear sharing links at the beginning and end of your content so your readers can share it with a single click.

7. Optimization of semantic search

One of the SEO trends in 2022 involves semantic research, where semantics is the study of words and their relationships as well as what those words mean in specific contexts. When it comes to search engines, semantic search focuses on determining the context and purpose of search queries. So how do you improve semantic search?

  • Add structured data: Structured data is invaluable in helping you provide your audience with useful information. This type of data includes information such as product ratings or recipe cooking times. You can provide your audience with useful information that increases the likelihood that they will click on your ad.
  • Write for users, not search engines : Many companies make the mistake of writing to search engines to get a better ranking in search results. Instead, you should focus on writing for your users. Search engines are smart enough to capture what users want, so creating user-facing content will help you rank.
  • Answer your audience’s questions: If you want to present content that is relevant to your audience, you need to answer your audience’s questions. If someone wants to learn how to create a captivating video, your content must explicitly tell your audience how to achieve it.

8. Video content

Video content has seen an amazing growth in recent years. YouTube, Instagram, and Tiktok already have billions of users in total. According to Statista:

  • 27% of people spend at least 10 hours per week on videos;
  • 15.4% spend 7 to 10 hours;
  • 18.3% 4-7 hours.

In short, people love to watch videos. This is why it has become more effective at SEO with platforms like YouTube, Instagram, and TikTok. To improve your video:

  • Describe the topic of your channel/page in a friendly manner. You need to present yourself to both users and search engines;
  • Choose keywords that your target audience uses most frequently;
  • Boost keywords with hashtags to reach the target audience you want;
  • You should set the quality of your videos at least in HD because poor quality is no longer acceptable in 2022.

9. The principle of Google EAT

Google once again claims that quality content is essential to a successful SEO strategy in 2022. These factors help determine whether a web page contains useful, high-quality content. There are several ways to ensure the quality of content:

  • Create a profile of your ideal customer, which will allow you to understand what kind of content your customers value;
  • Conduct research with the purpose of research to help you chart the consumer journey;
  • Use this information to create content in your users’ preferred format.

SEO has played a vital role in improving brand awareness, generating leads and increasing sales for businesses, and will continue to do so in 2022. However, search engines are getting smarter and more selective about which pages are ranked. So it is essential to get acquainted with the latest SEO trends in 2022. Now that you know about the upcoming trends, it is time to apply them. Add these elements to your SEO strategy to outperform your competition and grow your business.

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