What training to become an e-commerce merchant?

What training to become an e-commerce merchant?

Due to the rise of e-commerce in France, many students, employees, merchants, freelancers and companies want to enter this sector. But contrary to what some French people think, it is not enough to have some computer basics to become an electronic merchant.

It is essential that you are trained today to create and develop your site to sell products and services online.

What is the importance of e-commerce training? What training to become an e-commerce merchant? These are the answers to his questions.

Why train today to become an e-commerce merchant?

The astonishing development of e-commerce, its various business prospects, and the sophistication of its online activity are among the other reasons behind it E-commerce training today. And there is no shortage of training to become an e-commerce merchant. With merci e-commerce, for example, you are guaranteed to benefit from local support and alearning quality To become an authorized e-commerce merchant. It is indeed a professional training institution specializing in web commerce and e-commerce.

E-commerce, a huge booming market in France


Buy products and services online
Fully entered into the habits of French consumers. For those who do not know, 130 billion euros represents the volume of e-commerce sales in France in 2021, all sectors combined. Compared to the figure for the third quarter of 2020, this amount has increased by 15%. click here for more information.

Concretely, online sales can be deciphered Transactions. In France, on behalf of the third quarter of 2021, this figure reached 515 million, or 14.5 deals per buyer. According to forecasts, the share of e-commerce (distance selling, online commerce or e-commerce) should exceed 25% by 2025.

However, the rate of workers (artisans, merchants, SMEs, and SMEs) with a sustainable e-commerce strategy in 2022 is only 11%. So, by following the good training to become an e-commerce merchant today, you will put all the opportunities on your side thriving in the industry.

Great job opportunities or guaranteed long-term development

In France, the e-commerce sector alone has over 200,000 merchant websites. In fact, the e-commerce sector is currently presenting itself as a major provider of jobs. In addition, the importance of sales of products and services online is increasing. So it is necessary for businesses Hiring Qualified E-Commerce ManagersOnline commerce experts for:

  • managing their online reputation;
  • build customer loyalty online;
  • create websites;
  • make e-mail;
  • reference pages, etc.

All his tasks require a high level of knowledge. If your goal is to get a job in Big e-commerce companiesHaving e-commerce training would be a real advantage.

Conversely, if you intend to create your own website to get started in e-commerce, you must master it Marketing environment of online sales. From this perspective, today’s e-commerce training will help you fully integrate into the world Web Marketing. You will also have the opportunity to get to know the diverse digital marketing levers What is :

  • natural references (SEO);
  • paid references (SEA);
  • web writing
  • E-mail.
  • community management;
  • etc.

These domains actually allow the e-commerce merchant Target your audienceSignificantly improve his vision Through concrete actions. It also helps to increase conversion rate Visitors to her site and thus increase the sales volume of her online store. Therefore, registering for training to become an e-commerce merchant today is essential to finding a job or developing your online business for the long term.

Training to be followed to become an e-commerce merchant

Training to be followed to become an e-commerce merchant
Training to be followed to become an e-commerce merchant

Many general courses in commerce or the web allow you to deal with e-commerce. However, there are also specialized training institutions or organizations that offer a State approved address in e-commerce.

As you can find out here, it’s actually an RNCP-registered certificate (National Directory of Personal Certificates) that proves a certain level of study.

These structures provide short term vocational training To develop your knowledge and make you a qualified e-merchant. The goal of these training centers is to save you time to start your online business quickly.

In addition, you can follow the training programs of these agencies Face-to-face, instead or remotely. You also have the possibility to fund your training to become an e-commerce merchant through CPF (Personal Training Account).

Such training is the best solution for individuals, unemployed people, employees, craftsmen, small and medium-sized companies and small and medium-sized companies who have a project to sell products and services online. It is also suitable for merchants and website owners who wish Increase the visibility of their site to grow their business.

But for a longer course in e-commerce careers, you can enroll in a business school, digital school, or multimedia school. You can thus validate the approved level address bac + 3, bac + 5 or more. Take a tour here to find out more.

Boris Rabeloud
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