Improve your Gmail inbox mode

Learn how to teach Gmail to send your emails on the main tab.

Over the past few years, it has become increasingly difficult for your emails to reach your main Gmail inbox.

In order to achieve the prestigious title of the first ESP, Gmail focused on improving the customer experience and developed an advanced filtering system to separate incoming emails using tabs.

It is essential for any email marketer to know how to handle Gmail tabs in order to put them right in front of their customers.

In this article, we will show you what email marketers need to know when sending bulk emails to any contact using a Gmail account.

These tips will point your email marketing software in the right direction when it comes to knowing what Gmail is looking at in order to put mail in the main inbox tab, promotions tab, or other tabs.

How to organize your Gmail mailbox to be more efficient

How does content type affect the location of the Gmail tab?

Gmail tabs

In order to allow users to quickly manage, sort and find email messages, Google has introduced the following tabs in the inbox:

  • main tab
  • Social tab
  • Promotions tab
  • Updates tab
  • Forums tab

To sort incoming emails based on these categories, Gmail uses an algorithm that analyzes everything from email content to recipients’ post comments.

Gmail inbox tabs add an extra layer of complexity for email senders trying to send marketing emails to their mailing lists.

To make sure you put your emails on the right tab, follow these tips:

Envoyez des courriels contenant différents types de messages (par exemple, des bulletins d'information, des promotions, des courriels de transaction) à partir de différentes adresses électroniques et essayez de garder ces adresses cohérentes au fil du temps.
Ne mélangez pas différents types de contenu dans un même message. Évitez d'avoir plusieurs objectifs pour vos campagnes d'e-mailing. Par exemple, l'ajout d'une promotion à un e-mail de confirmation de compte peut entraîner le placement du message dans la catégorie Promotions.

Check if mail is delivered in Gmail

If you’re not sure which tab your emails arrive in the Gmail app, use the Gmail Deliverability Test to see what percentage of emails are delivered and where they reach Gmail (the Home tab, the Promotions tab, or the Spam) ) and other major email service providers.

By organizing several tabs of your inbox and deleting unwanted tabs, you will prevent your emails from getting lost in a sea of ​​emails delivered daily. He will not notice any invisible post where your followers could have seen it before.

Gmail users can control which tab their message is sent to:

Utilisant les paramètres du menu déroulant "Déplacer vers" ou en faisant un clic droit sur le message et en sélectionnant "Déplacer vers". Ils auront immédiatement la possibilité de déplacer votre e-mail vers l'un des onglets mentionnés ci-dessus, le dossier Spam, la corbeille, ou ils peuvent même créer une nouvelle étiquette pour celui-ci.
Glissez et déposez votre message dans un autre onglet. Gmail demande à votre destinataire s'il souhaite que tous ses futurs messages électroniques soient placés dans l'onglet sélectionné. S'il clique sur Oui, tous vos messages seront automatiquement placés dans le nouvel onglet. S'il choisit Non, ces e-mails continueront à atterrir dans l'onglet d'origine.
Étoilez votre courriel. Les e-mails marqués d'une étoile s'affichent dans l'onglet principal et peuvent également être filtrés dans le dossier "Marqué d'une étoile".

In order to choose where to place your incoming email, Gmail places your emails in tabs based on the following four elements:

  • commitment
  • Contents
  • IP . reputation
  • Email authentication

Positive engagement improves inbox status

Gmail considers two types of sharing:
User interaction with your emails

It is important to understand the relationship between these two measures of participation. Users who care less about your email than the rest of their mailboxes might receive fewer messages in their primary inbox, even if you consider them co-recipients.

Participation evaluation is based on analysis of the following positive and negative interactions of recipients:

  • Read emails
  • Reply to messages
  • stars in posts
  • Move messages to another folder
  • Didn’t report spam
  • Spam has been reported
  • Deleted messages without reading them

Users who interact with emails from a website for several days are more likely to have emails from that domain in their primary inbox. And users who interact frequently with their mailbox, in general, receive more messages in their inbox than other users.

Your content can go to the Promotions tab in Gmail

Google chooses the type of inbox your email will be placed in based on its content. It scans everything including headers, body, attachments, HTML code, images, URLs, spam keywords, malware, viruses, unwanted HTML tags, etc.

Send more personalized emails to your email list. Email marketing that does not include dynamic variables will not perform as well as personalized emails.

Tips to help you get to the main tab in Gmail

Envoyez des e-mails fréquemment et régulièrement
Personnalisez vos e-mails
Conservez vos e-mails sous forme de texte
Faites en sorte que vos e-mails soient courts
Limitez le nombre de liens à un seul
N'ajoutez pas d'images
Évitez les chiffres, les pourcentages et les mots " vendeurs ".
N'utilisez pas d'émojis dans votre ligne d'objet.

It’s possible that infrequent emails with too many images, links, or texts will arrive on the Promotions tab in Gmail.

Take a free inbox test to see where your emails come from in Gmail (home tab, promotions tab, spam) and other mailboxes like AOL and Yahoo! and Office 365.

The reputation of the Gmail sender may prevent you from accessing the main Gmail inbox

Your reputation is directly related to user engagement.

To run a successful email marketing program, you need to have a solid reputation from the sender. The more subscribers to your channel take positive action on your messages, the higher the reputation of your domain, and the more emails you have in your customers’ inboxes.

How to check domain reputation and IP

Create a Google Postmaster account to check your domain and IP reputation.

Google IP Reputation Checker

Gmail allocates the sending reputation to your domain and your IP address based on the number of spam messages sent from the same domain and IP address. In this context, “spam” refers to emails whose content is detected by Gmail’s spam filter and the number of people who mark your emails as spam and send them to your spam folder.
gmail tab

According to Google Postmaster Tools, your reputation categories can be:

Bad – A history of sending too many spam emails. Mail from this entity in SMTP is often rejected or sent to your Gmail spam folder.

Low – They are known to send a large number of spam emails to their email list regularly. Incoming mail from these senders will likely go to your spam folder.

Medium / Acceptable – Known for sending good messages, but likely to send a low volume of suspicious messages or sporadic spam. Most emails from this email account will have an average delivery rate unless there is a noticeable increase in spam.

High – This account has a proven track record of correct emails, a very low spam rate, and meets Gmail’s sending guidelines. Mail is rarely flagged by the spam filter.

Gmail is careful about emails sent through IP addresses that don’t have a good reputation. It blocks emails from new IP addresses for the first 2-24 hours, then sends them in small quantities to both inbox and spam folders for subscribers’ reactions.

If most recipients click “This is not spam” and deselect the emails during this time, then the email is safe to send to your contacts.

To establish the reputation of your IP address, start a warm-up by sending legitimate emails to our verified and most active subscribers. This section can include people who have recently registered and regularly interact with your emails by opening and clicking on them.

The quickest way to establish a positive reputation is to send emails consistently, reduce bounce, and reduce complaints.

Read this 11-page white paper to learn how to properly warm up your new IP address.
gmail categories

Email authentication helps you access your Gmail inbox

Senders with a proper email structure are more likely to get their marketing messages to the Gmail inbox than senders with a poor email setup.

The email infrastructure includes setting the IP address, domain, and authentication.

To ensure that important emails are not filtered as spam due to a technical issue, the following are recommended:

1 for transmission from the same IP address(es).

2 Send each type of mail from a fixed domain.

3 Configure a valid rDNS to send IP addresses that point to your domain.

4 Configure DKIM, SPF, and DMARC email authentication.

You can test your DKIM and SPF authentication by running a spam test using our Inbox Insight tool.

Email authentication for Gmail delivery

Gmail whitelist

Gmail does not maintain its own whitelist and does not use third-party whitelists.

If you want to be whitelisted from your contacts, ask them to click Add New Contacts or drag your email from the Promotions tab to the Main tab.

Google blacklist

Gmail does not advertise the use of a public blacklist, but it may use flags from other blacklists.

Find out why your emails are being blocked and how to unblock them.

to take away

Envoyez des courriels cohérents, personnalisés et textuels.
Excluez les liens et les images trop nombreux
Surveillez votre réputation
Assurez-vous que vos e-mails sont correctement authentifiés.
Dites à vos abonnés d'établir une liste blanche en cliquant sur "Ajouter de nouveaux contacts" ou en faisant glisser votre e-mail vers l'onglet principal.
Vérifiez si vos e-mails figurent sur une liste noire

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