The real concern of new web entrepreneurs is to know what is the best tool or way to promote their products as easily as possible and without leaving thousands of Euros in promoting…
And by doing some research on the Internet, we quickly found that there are several ways to promote products and create a business on the Internet.
A blog is the method that appears most often and is used by new web entrepreneurs to build an online business.
On the other hand, very few people perfectly use their blog to promote digital or physical products.
Back to the main question in this article, Why should you avoid blogging for your online business?
When I started online, I started with a one page website (press page) to collect email addresses to promote a product related to a particular niche.
Initially, I chose the squeeze page for the simple reason that I didn’t have the knowledge to create a blog, write an article, and tag it in Google.
All I did was create a page with a signup form, a free report, and write a series of follow-up emails to promote my product.
Once everything was online, I moved on to promoting my page via Google Adwords and Facebook Ads. I quickly made two sales on the same day.
How long do you think it will take me to make a sale with a new blog? weeks? Months?
Although I own many niche blogs, sometimes it is easier to make money from a single page or video than to build an entire blog that requires months of work without any SEO guarantees.
The only downside is that you can’t rank on the first page of Google with a squeeze page. This means that you will not be able to take advantage of the massive free and targeted traffic from Google.
I decided to quote you in this article 3 reasons why thousands of web pioneers should not use blogs and why you should do the same.
Reason #1: Blogging takes too long
Blogs are growing day by day on the internet and many entrepreneurs (mostly beginners) are using them to create their business online.
This is so cool.
But you should know that the Internet has developed a lot in the past 10 years and the competition is getting more and more…
If you are hoping to get your blog listed on Google and get enough traffic:
- You should know that with new Google updates, you need at least 30 high-quality articles and more than 6 months of waiting to get back to a new blog successfully.
- Then you should hope to get to the first page which is not always easy, it all depends on your niche.
- And then you have to convince people who came to your blog looking for answers to buy a product.
Blogging takes a lot of time. If you are a big blogger or have been blogging for more than a year, you have to agree with me. Contrary to what we see today, This blog is not for sale.
yes. Blogs are used to create a community, grow an audience, and share your experiences with others.
Spending a lot of time trying to build an audience… Your focus will gradually drift away from the main goal.
I bet many of you are wondering. How many visitors did you receive today? What topic am I going to talk about tomorrow on my blog?
Instead of asking the question How many sales did you make today? And how to double my sales next month.
Reason 2: Blogging only freezes you in free traffic
Whatever you do on the Internet, you need to receive traffic. Whether you’re using a blog, an e-commerce store, or a squeeze page.
Furthermore, I don’t know of a single web entrepreneur that generates paid traffic to their blog. It will only help you lose money.
Since you can’t spend money directing visitors to blog posts, you have little chance of getting back 1/100 of your investment.
So all blogs rely solely on free movement through several existing sources: References, social networks, forums …
Unfortunately, it takes a long time to develop free traffic.
Spending hours and hours writing articles and months waiting for them to be indexed by Google isn’t really free and can sometimes cost more than you think.
Months of waiting for your first sale can easily make you give up, which is what happens to 80% of web entrepreneurs who give up on their venture within 6 months.
And even if you can monetize your audience, you will not have any leverage to increase your turnover and you will be restricted to your blog traffic.
Reason 3: I forgot the most important
In fact, when you use a blog to promote one or more products, you forget about the most important thing which is to generate sales and increase conversion rate for the entire marketing process.
There are several stages in the selling process before arriving at the purchase.
The first step is to generate qualified visitors who are looking for solutions to their problem.
Then you have to find a way to gain the trust of visitors, in general, it is about converting this traffic to a potential customer by requesting the visitor’s email address.
So you will have to run many tests on your registration forms, your Leadmagnet, follow-up emails and sales page.
And as a blogger, you focus 99% on your site content, in the last article talking about comments on your last Instagram photo for a new recipe for example.
How many times did it take you to find out the conversion rate of your blog traffic. Mostly not.
The first reason is that it will be very difficult for you to keep track of all the visitors to your blog (even if it is possible) and the second reason is that many do not find it important.
They simply say what is good because my traffic is free. I don’t pay to receive it.
Whereas if you are paying for your own traffic, you are obligated to track all your visitors and calculate your ROI, and then Improve your selling process.
And when you find the right product and the right sales system, you will be able to increase your income only by increasing your advertising budget and not by waiting months for a few more visitors.
Converting a visitor into a potential customer is the first step before they are converted into a customer.
That’s why your focus should always be on your sale and not on the number of comments on your recent article or the number of likes on your Instagram post.
Feel free to give your opinion on the topic by leaving a comment below.