New feature for live audio events

Have you ever watched a YouTube video with automatically generated captions? The new LinkedIn update isn’t much different from this feature…

A more comprehensive experience with automatically generated captions on LinkedIn

with a new experience, More immersive and more intimate at the same time for Internet usersThe social voice is becoming more and more important on social networks. While more than 5 million French Listen to at least one local podcast every week According to a study conducted by Harris Media in 2021, IClubhouse downloads increased from 3.5 million on February 1 to 8.1 million on February 16, 2021 (Source)

If this trend accelerates, it highlights the shortcomings of these platforms in terms of accessibility for the deaf and hard of hearing. To address this, LinkedIn has unveiled a new feature that provides real-time captions for audio events.

As LinkedIn explains:

“So far, when members have joined an audio event on LinkedIn, they can only listen to it. By adding real-time captions, we’re making audio events more accessible and inclusive for hearing-impaired members.”

This feature will be useful for all users, especially those with hearing difficulties.

Just like Twitter, LinkedIn has developed its own version of Audio Rooms, which is its own live audio event feature. Remember that since the advent of Clubhouse, many social networks have adopted the audio format.

Thus, Subtitles are generated in real time, allowing users to follow the discussion without having to listen to the audio. This is undoubtedly a new strong point for the platform, allowing it to reach more of its users.

Aside from better accessibility for the hearing impaired, the option can be useful in situations where listening is not possible. Moreover, more and more users prefer to watch videos with subtitles without voice activation on social networks, a kind of use that has become banal.

This option has been tested on LinkedIn for a few months, but only internally. It’s currently available in English, and it’s likely to be released in other languages, although LinkedIn has not yet set specific release dates.

This is a minor addition, but It improves the quality of life making the LinkedIn experience more enjoyable. If it is carefully studied and used properly, it can have a huge impact on the marketing process and performance.

Another four-week interactive series

LinkedIn will also launch a four-week interactive series of real-time conversations to help its members “learn the kind of skills that can help them advance their careers.” This could be a good way to spread awareness of the platform’s live events, while viewing LinkedIn Learning coaches.

Every Wednesday, since May 18, users can connect with experienced coaches: participate, ask questions and join the conversation. The series is scheduled to run until June 8 and is of great interest to the platform.

Accessible in the Learning Module as soon as it is made available through the platform, it aims to market its new functionality to users. This could be a great opportunity forExpand your profile and connect with new people.

To find out about upcoming events, you can search for “LinkedIn Learning Live” while using the “Events” filter. This way, you will find different, specific and upcoming live discussions.

Source: Linkedin

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