With over 454 million monthly active users and a growing number of brands to invest in, Pinterest is a channel you don’t want to miss. Unlike most social networks, it provides very valuable insights through many charts and metrics. Here are 12 key indicators and metrics to track on Pinterest Analytics…
Pinterest Analytics offers a suite of tools for content creators and content creators. Best of all, the information is available for organic content, not just for paid ads.
Constantly measuring your activity on Pinterest can help your business identify the types of content that have the most impact on this social network and with your specific audience.
But you don’t really know what to look for?
This article is not intended to be an in-depth analysis, but it helps you learn the essential core metrics for tracking your Pinterest marketing strategy.
Learn about key metrics to monitor regularly on Pinterest Analytics to give you an idea of the overall health of your Pinterest account and your marketing efforts.
1. Total audience
This measures the total number of people with unique Pinterest accounts who have viewed your PIN. It is useful because the data can sometimes be distorted by the same people who view Pin multiple times.
2. Audience Interaction
It’s about the audience actually interacting with your Pin, not just watching. This shows you how many people interacted with your Pins in a given month, whether they were followers or not. If your goal is to increase visibility and brand awareness, then increasing your engaged audience can be an important metric to track. If your goal is primarily to increase website traffic, this may not be necessary, but it can still provide insights into your reach.
3. Average repins per pin
Based on your brand’s previous engagement history, the average number of re-pins per pin determines the average number of re-pins your brand received each time you created or re-pinned.
4. The number of visitors and visits to your website
Understanding how much of a Pinterest audience your website is directed to is a powerful indicator for determining the overall success of your presence. Pinterest can increase visibility, increase customers and sales to your website over time.
This is the number of times people see your Pins on Pinterest in their main feeds, search results, or from other pinboards. A large number of impressions will indicate that your SEO and keywords are working, which helps your Pins to get a good distribution.
6. Link clicks or outbound clicks
This metric reveals how many times someone from your Pin clicked on whatever you’ve linked (website, YouTube channel, etc). It is usually reviewed weekly, monthly, and quarterly. While some companies focus more on brand awareness and visibility, many companies use Pinterest to drive traffic. This is one of the best ways to track how well your public account on Pinterest is doing in driving traffic to your important posts and pages.
7. Page visits
This specific metric measures the number of times users visit your website through Pinterest. It is ideal for those who associate their website conversions with Pinterest performance.
8. Best Pins
Which of your pins works best? See which Pins get the most impressions, interactions, link clicks, close-ups, and saves across this metric. While you can also find top posts in Google Analytics, the Pins shown by link clicks in particular provide a quick and easy way to see what’s driving traffic.
This is the number of fasteners that keep your pin in one of its own panels. This gives you insight into which pins resonate the most with your target audience and inspire their plans and purchases.
10. The highest boards or the best boards
Your best paintings show you which paintings are the most effective. You can view them based on impressions, interactions, link clicks, close-ups (when someone clicks on the pin to view it in detail), and save. By discovering your best boards, you can learn what types of content you should use more of, as well as analyze why this board is doing so well and how you can better improve other existing boards.
Similar to YouTube, Pinterest provides incredibly in-depth analytics. Given that the majority of business owners use Pinterest to drive traffic to their websites, it’s no wonder that Pins link clicks to a website and these other key metrics are important to earning business. Followers on Pinterest and keep their Pinner base.