LinkedIn is still the “base” in terms of professional social networking. This is where we go to find new opportunities, new collaborators, and to advertise your business. So use it to your advantage! To boost your online reputation and increase your influence, incorporate these 9 LinkedIn post ideas into your social media strategy…
1. Post opinion posts
Opinion posts work very well on LinkedIn. The people who use the platform are professionals who want to listen to other opinion leaders. But when I say “share your opinion”, I don’t mean everyone has an opinion. LinkedIn users want to participate in discussions. To stand out, share an opinion that no one has ever heard of.
2. Try original and long-form content
LinkedIn makes it easy to write and publish original content. Just like on a blog, posting this content is a great way to talk about yourself and your business. It opens you up to an active audience of content consumers, can notice you as an expert in your field, and boost your professional reputation. Remember that building an audience of followers and brand experts can take a long time. But it’s not too late to start.
3. Share stats
Everyone loves good stats that make them stand up and take notice. And when you share a statistic that is relevant to your work with your followers, it will help start a conversation!
4. Post videos and presentations
Photos and videos still have a huge impact on social media, and LinkedIn is no exception. Did he come across an interesting SlideShare presentation? Did you find a motivational picture, a fun infographic, or an inspiring talk? Write it as a note!
5. Share stories about your brand
do you know that 60% of content created by a brand has no meaning in consumers’ lives ? They skip your LinkedIn posts as if they never existed before. However, the content that catches their attention is the stories, especially those with an emotional approach. They release empathy in our brain. So when you post content, your audience starts linking to you instead of scrolling through your post in News Feed. To articulate ideas or opinions, for example, share a story about how your company influences your customers and helps them in one way or another, or talk about the values that interest you as an entrepreneur.
6. Stock Quotes
If you’ve read a good book recently or you’re reading one now, feel free to share it and post some great quotes on your LinkedIn page. And why not suggest the 5 best books to read in your field in an article? Take some ideas from these 10 sources of inspiration for startups, for example.
7. Share good habits
We all have routines and things we do regularly in our schedule. To get your target’s attention, think about sharing a good habit you’ve had for a long time that you think others should know and follow.
8. Open up to discussions
On LinkedIn, the vast majority of users want to participate, connect, and discuss topics in their industry with other professionals and experts. Think about that when posting content on this platform. A great way to build engagement is to open up the space for discussions. Start with a bold, even provocative question, challenge assumptions, and invite your audience to comment on your opinions. The goal is to spark a healthy discussion that everyone can add their year to. Furthermore, it is helpful to remember that the LinkedIn algorithm places more value on posts that get more comments than likes. Feel free to apply these methods to get a torrent of comments on social networks.
9. Try a little
Test, test and… test! Sometimes a couple of small fonts you write can really grab attention and boost your brand on LinkedIn! Don’t be afraid to experiment to get more ideas posted.
Of course, your brand is personal and different from everyone present on the platform. So post what you feel comfortable doing, but these topic ideas should really give you something to think about. At the form level, use line breaks to improve the readability of your content, especially if it is long. Also use emojis to show that you feel comfortable with your online community.
If you need training in this area, take a look at our Online Marketing Training with Social Media Strategy Component.