The era of internal marketing has come

For more than a decade, best practices have encouraged companies to break up silos, working in synergy. The concepts of assembly, 5s, have become through the teams of Ajil, cooperation and communication in the era of time. The same applies to your brand, everything should be interconnected and coherent. Everything must start from the same heart and from the same foundations. What will differ are the experiences your brand offers to its different audiences – its employees, its customers, and its community. but also through its civic engagement. Because we cannot ignore ESG (Environmental, Social, and Governance) or EDI (Equality, Diversity, and Inclusion) standards. We can no longer ignore a strong employer brand and cohesive talent experience. Just as we can no longer ignore the communities in which we operate as a company. Brands should not, among other things, combine communication, human and social aspects, but rather associate themselves with them. in home hobbiesThis is what we call reconciliation for years.

Brands have given a lot of love to customers for many years, have invested a lot in marketing to sell their products and services, and now it’s time to do inbound marketing and take care of the talent ecosystem.

talent experience
We’ve missed the number of times customers have recently contacted us for an employer brand and simply told them they don’t need it. They need to reconcile their employee’s experience with that of their customers.

Many companies are striving at all costs to find the short-term solution to attract them. However, one of the most important elements to consider is undoubtedly talent experience, from attraction to employee leaving.

Talent experiences three things:

  1. It is the employee journey in your organization. It includes all interactions experienced throughout the employee’s lifecycle (experiences related to their role, workspace, manager, and well-being) (Gallup).
  2. It is the sum of all interactions between employees and the organization (Morgan, 2017). These interactions are influenced by three elements: the daily physical work environment, the culture of the organization and the tools and techniques provided by the employer (International Journal of Human Capital and Information Technology).
  3. It is the way an employee internalizes and interprets the interactions that bind him to his organization, as well as the context in which these interactions are based (Gartner).

Il importe donc d’identifier et d’adresser tous les points de contact un à un et en prenant en considération que l’expérience talent, c’est chaque interaction, une à une, qu’aura l’employé·e avec l’ a company.

Touchpoint management
How can it be simplified then? By making sure each moment is specifically questioned, by organizing frictions to turn them into levers and by delving into authenticity and dialogue.

It is possible to create alumni and brand ambassadors, even with candidates who did not have a position within your company or with others that you had to give up.

Among the increasingly common practices, “interview to stay” or “interview loyalty”. This type of interview focuses on the employee’s motivation. in home hobbiesWe call it The Power 30: Informal, unstructured meetings meant to give the employee time for everyone to tell us what they want.

Another solution is definitely to find mentors who will allow the development of skills. Or to change performance appraisal toward talent dialogue.

Not to mention opinion polls in actual time rather than annual opinion polls. من الجيد إجراء استطلاعات الرأي وفتح المناقشة مع موظفيك ، ولكن إذا لم يتبع الحذاء الشفاه ، فسيكون الإحباط متناسبًا مع التوقعات التي تنشأ من الاتصال. The sworn enemy of communication is laxity and, above all, a lack of connection between your employees’ suggestions and the actions and changes you choose to make.

new position
There is a clear change in the staffing situation. This development has, of course, been exacerbated by the pandemic we have just experienced which has completely upset ways of working and the need for communication. This once again justifies reconciliation and the need for a strong culture in which nothing is seen in isolation.

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So it’s all about being aware of every element of your brand. to integrate them. to reconcile. Because at the end of the day, your brand is the story that people tell.

Customer experience is undoubtedly the one that has caused the most ink flow in the past decade. We talk about customer-centric branding strategy. Now is the time to focus on the employee experience, to invest the dollars that were awarded in customer marketing for inbound marketing.

Your company is looking for X? Want more information about Reconciliation or Employer Branding? call us.

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