Sports have undergone a permanent transformation thanks to digital technology

By Raymond Ma – With the COVID-19 pandemic sweeping the globe, it was clear that the virus would affect every aspect of our lives without sparing sport with major events canceled or postponed in 2020 and also in 2021. Here, athletes and amateurs alike Both will be able to live their passion to the fullest.

The coronavirus has not only brought matches to a halt, but has had a profound impact on revenue streams and business models for global sport. It changed everything from selling tickets to broadcasting and merchandising. Needless to say, associations and event organizers are striving to help the sector get back on their feet again, and there is no doubt that many of the solutions that have helped them do so are based on digital technology. Technologies such as the cloud, artificial intelligence (AI), and the Internet of Things (IoT) have not only helped the industry survive, but are also set to transform sports – and the sports experience – into the aggregation of digital marketing, commerce, viewing, and gaming solutions for fans to enjoy wherever they are.

To this end, we have also seen a technology shift in the non-sports domains, particularly in terms of how digital solutions are used to plan remote events. Take for example Simulated Event Services (ESS). Sports organizers can rely on ESS to create a digital twin of the venue to help them manage the implementation of sports venues virtually.Optimize equipment placement—such as camera tracks and fixtures—without having to move or operate a single piece of physical hardware. Not only does ESS allow these processes to be carried out safely, but it also gives broadcasters the ability to plan sporting events without allocating significant resources up front, which is important given the uncertainties caused by COVID-19.

Digital badges were a whole new innovation that fans are trying out. They offer attendees many advantages over traditional paper tickets and as such they are set to become the norm. They provide a secure form of certification and reduce the risk of counterfeiting or groups collect and distribute permits on the spot. Additionally, it allows organizers to include an important event or health information, and update it with real-time notifications. This add-on provides new added value to end users and event organizers in a way that was not possible with their paper predecessors.

Sports fans around the world are benefiting from the increasing digitization of sporting events, which has transformed access to sports by making fans more active than when they were sitting in front of their television set.

Fan Video Hub encourages sports fans around the world to support their favorite teams and athletes on a personal level, no matter where they are. It uses AI-powered technology to collect and filter real-time videos uploaded by fans on social media platforms, and broadcast them to venues where a live sports competition is taking place.

Thanks to social media platforms and smartphones, fans have been able to enjoy a truly live experience. For example, Facebook is exploring how technology can be used to replicate the National Basketball Association headquarters in a virtual reality environment, while Major League Baseball is working on setting up augmented reality shows. In addition, both National Hockey League and Major League Soccer are improving virtual reality and AR offerings. The sport clearly recognizes the importance of technology as a mechanism for dealing with supporters, and this pandemic has accelerated the process.

One area where digital technologies help athletes progress is during training. In the past, the athlete and their coach relied on proven programs and guidelines to judge and enforce the management of their performance. Any other effects that may be caused by watching videos and analysis techniques. He didn’t understand the science or the clues behind what it takes to make someone a winner. There have been few ways to capture and analyze various biomechanical (limb movement) or biometric (heart rate) variables. It is now very easy to shed light on these variables thanks to the combination of big data, video recognition and the Internet of Things. Taken together, they can generate a wealth of actionable information about each athlete, which can be used to create training models.

for example, 3D athlete tracking technology is based on computer vision and deep learning algorithms. These create 3D representations of athletes during training regimes and competitive performances. The technology examines the athlete’s real-time biomechanical data to produce an accurate digital model of their performance. This allows for accurate analysis of each step.

One of these advanced data analysis capabilities is cloud computing, which can be used to assess health, diet, training, and physical metrics.. In addition, deep learning technology improves the relationship between nutrition, sleep and training, taking into account differences in weather, wind temperature and other factors to improve performance. Armed with the information this data reveals, coaches can – in consultation with their medical and nutrition teams – design custom training routines for each athlete specifically.

We can say that Cloud computing technology is no longer just bringing efficiencies and digital transformation to companies. It is now used to bring all sports fans – whether they are watching live or virtually – closer to the disciplines they enjoy. More than that, it improves the quality of athletes’ performance, while raising the bar for the sports themselves, and provides immersive experiences that allow fans to interact differently than they did before.

For sports teams, associations, and event organizers, cloud services help them grow their brand and audience and run events smoothly and securely. There is no doubt that these are critical factors in aiding the sport’s recovery and helping the sector to welcome spectators back with enthusiasm and safety at upcoming major sporting events.

Raymond Ma, Europe Director at Alibaba Cloud Intelligence

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