How do the giants compete?

Developing strong brand awareness is an essential aspect of all businesses. You can have the best product in the market, exceptional customer service or a very attractive website, if your company is unknown and consumers are not thinking about it, all your efforts will be wasted. There are many strategies for achieving this vision goal. That is why it is necessary to focus on actions that allow you to be visible!

What is search engine optimization and how can it help you?

If you want to grow your small business on the internet, you will have to use SEO references. SEO (Search Engine Optimization) is a strategy focused on improving the placement and content of web pages in online results. In order to really understand how it works, you first need to know how search engines, especially Google, think.

One feature that makes SEO so effective is its special nature, which has already changed outdated marketing methodologies in the past. If traditional advertising is based on selling the product to the masses, even if they do not want to receive the message (outgoing), then in SEO, the process is reversed. People are now looking for what they need, while professionals focus on creating the right (inbound) content.

In fact, the fact that the company has an SEO strategy brings it many advantages, but the most important is this: opportunism. It is necessary for the company to declare itself at the time when the customer has this need or requests this information. Otherwise, it will leave with the other companies.

What is local SEO and why can it make a difference?

A subcategory of SEO is local SEO that caters to all businesses that have direct contact with customers. It is valid for small and medium businesses and major national or international brands. If a business deals directly with its customers in a store or in a customer-facing area, it is considered a local business and can use specific techniques to increase its visibility online. Local SEO has become a very influential marketing technique. Just look at the data provided by Google respectively regarding user behavior at the local level.

This is because local results are different from traditional organic results because they have better visualization and more touch points, especially from mobile devices. In particular, through Google My Business, users can quickly get contact, schedules, reviews and all the information they need, find out where they work and ask Google Maps to take them there. Also, most of these interactions happen without entering the website because Google provides all the necessary information without having to make a second click. So obviously the idea of ​​doing local SEO is not an alternative, but an opportunity that must be seized by creating a strategy tailored to your business.

Why is content still king of strategy?

Content is the foundation of any digital marketing activity. Without a value proposition, it is very difficult for your strategy to be effective. Optimizing your website is not without impact on content. In fact, if you include relevant information, your SEO will act like a megaphone and your page will reach as many people as possible (and ahead of your competition).

In the past, SEO was all about using certain keywords at strategic points on the page. The user experience was secondary. It was enough to make sure that the search engines found the keywords and rated the page as relevant to those terms. Today, Google separates the meaning of a page from its content and the context in which it is included.

While keywords are still important, exact search match methods just don’t work anymore. What makes the difference today is efficiency, power and reliability. Like people, Google prioritizes valuable information, which satisfies user searches faster and deeper. That’s why you need to create content that people really care about and not just for the purpose of ranking your page. Here are the main characteristics that the content of a web page should have and it should optimally position itself in SERPs (search engine results pages):

  • Complete: The content must be sufficiently complete and well written;
  • Easy to read: texts should be readable and organized in a simple way, without too many ads;
  • Unique: Content must be original;
  • Reliable: the content must provide reliable information;
  • Research objective: The topic must match the users’ research objective.

In short, the content should be natural, unique, quality and written first for users, then for search engines!


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