1 day of 5 webinars to boost your digital performance and prepare for the start of the school year

Like every year, CyberCité gives you a date for Summer Digitale, a day of conferences to boost their performance in terms of SEO, SEA, and digital marketing. Discover the program with us and register for free to follow this event…

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What is Summer Digitale?

This is a day of 5 conferences, during which CybcerCité experts will present 5 essential topics that will allow you to prepare well for the start of the new school year:

  1. Convergent SEO/SEA strategy;
  2. Performance Max (the new Google product);
  3. Google Analytics 4;
  4. social media strategy;
  5. Website redesign.

Key topics to power your digital actions, increase and accurately measure your performance, diversify your audience, and increase your visibility on the web.

With pedagogy and concrete examples to illustrate!

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in the program

10:30 – 11:15 a.m., hosted by Alban RENARD, Director of Experience Division, and Arnaud MION, Senior SEA/Media Advisor

For the Internet user, Google is a tool that allows to get a selection of answers adapted to his requests, needs and desires … The complex performance of the back office of Google services is not of great importance to him and to distinguish what part of organic or advertising results is not always readable.

For these reasons, and to increase the coverage of the influence and visibility that your brand occupies, it is necessary to consider the actions of web marketing as a whole: search, shopping, viewing, youtube, discovery, etc. There is a lot of leverage to use to combine an organic vision with an advertising campaign targeting the right audiences.

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2: Master all aspects of your website redesign: from technical to SEO

11h15-12h00, led by Helen Dommerg, Head of SEO/SEA CyberCité Group, and Philip Cavallini, Technical Director of ITIS Commerce

Redesign is an essential step in your website’s life cycle, which can make the experience complicated at times. In fact, there is an inherent risk to bear in mind: your SEO sites and your traffic can be permanently affected. ITIS Commerce (web agency) and CyberCité (search marketing agency) will share with you the vigilances that you should be aware of for successful redesign, based on concrete examples, particularly with Siddep’s client case.

On the agenda for this conference:

  • benefits of website redesign;
  • Methodology: Organizing redesign, management and project control with the development agency and the SEO agency;
  • SEO and technical implementation: CMS (Prestashop) and modules update, product catalog cleaning and tree structure optimization, GDPR compliance (Cookiebot), analytics tracking, etc.;
  • Results and key success factors.

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3: Maximum performance: What if we update on this new GOOGLE advertising product?

2:00-2:45 p.m., moderated by Emily CERISIER, SEA / Senior Media Adviser

Performance Max is a new type of campaign based on conversion goals, allowing advertisers with a performance-oriented SEA strategy to access all of their Google Ads inventory, from the same campaign. During this webinar, the SEA Consultant will dissect this 2022 flagship product: performance, improvements, and analytics to be implemented.

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4: NEW GOOGLE ANALYTICS 4: From theory to practice, going through migration

2:45-3:30 p.m., moderated by Cedric Sunrell, Director of Data Analytics

Since March 16, Google has announced the end of Universal Analytics in favor of its new release Google Analytics 4. New aggregation method, new interface, new KPIs…what has changed in this fourth iteration of the Google tool! With hindsight of its use and on all the changes, you will see, during this webinar, the main contributions of this new interface, as well as the challenges related to data.

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5: The importance of an ethical and more transparent impact for your social media strategy

3:30 – 4:15 p.m., Moderated by Margot Henry, Social Media and Strategic Influence only

As the influence market continues to grow, communities and Internet users are finding it increasingly difficult to see clearly. Hidden partnerships, a profession still not understood, questionable intentions or false messages … Consumers beware! To regain their trust, but also to stand out from the competition, content creators and brands need to be more transparent and promote their messages, commitments, and values ​​to their target audiences. Predictions overview and tips for making impact more ethical and transparent, while improving your social media strategy!

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Participation

Rich and exciting programme. Registrations are free, know what to do

The article was written in collaboration with CyberCité.

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