Levallois-Perret, July 5, 2022 – 8:00 AM
Signing a confirmed asset sale agreement with Azerion Group
Accelerate strategic redeployment
Madvertise (Euronext Growth – FR0010812230 – ALMNG)And the European mobile advertising company AdTech announces the signing of a firm agreement with the Dutch group calendula to sell its mobile advertising subsidiaries in Germany and France for a total amount of 11.3 million euros paid in cash and Azerion shares.
This agreement is part of the group’s new strategy, implemented since the arrival of Park Partners as a reference shareholder, which aims to operate a strategic reorientation in order to position itself in a sector with high potential in Web 3.0 and blockchain technology.
Azerion International Group, recently listed on the Amsterdam Stock Exchange (NL00150006Z9 -AZRN), has developed a digital advertising and entertainment platform. With the acquisition of Madvertise’s extensive ad network and “Blue Stack” mobile monetization technology, Azerion will significantly enhance its in-app digital offering for publishers and advertisers, as well as its presence in the French and German market.
This strategic sale of the French and German subsidiaries of Madvertise will be paid in cash in the amount of at least 4.8 million euros and the remaining balance in Azerion Group shares, i.e. approximately 6.5 million euros with an initial payment representing 384,614 shares of Azerbaijan.. The acquisition should be completed by the end of July 2022. This agreement demonstrates the strong added value of Madvertise’s premium offering and is accompanied by a 12-month support contract with Azerion to ensure the transfer of knowledge and technology.
The R&D teams, the engine and heart of the company’s innovation, will remain within Madvertise, through its subsidiary Appsfire. They will support the development of new innovative solutions on the blockchain and web 3.0.
This operation allows Madvertise to terminate its debt reduction by paying off all debts within the group (2.1 million euros). It should make it possible to accelerate the strategic redistribution of the group by focusing investments on new priority markets with very strong growth. The outline and timeline for this action plan will be defined in the coming weeks.
Attila Aitken, Co-CEO of Azerbaijan commented: “ We are excited to see Madvertise teams in Germany and France join our ranks. Their ad serving technology fits perfectly with our ambition to provide our publishers with the best ways to increase their revenue by optimizing their ad inventory. This acquisition demonstrates our commitment to France and Germany, two of the most important digital advertising markets in Europe. A few months after the acquisition of Spanish digital marketing company Infinia, the acquisition of Madvertise subsidiaries cemented our project to become one of the European pioneers in mobile advertising in games. “.
Paul Amselm, President of MadvertiseAnd the announce “We are pleased to carry out this process with such a large group as Azerion, which will enable the operational teams at Madvertise to significantly accelerate the development of mobile advertising display, which began more than 10 years ago. We have built a high-quality offering and established the largest group of publishers in France and Germany. It is It is with great pride and pleasure that we accompany Azerbaijan to ensure an optimal transition for the teams of the two groups. This operation will give us the means to invest in high potential markets as part of the strategic redeployment, which will be introduced soon. We are starting a new page in our history.”
Madvertise is one of the European AdTech technology pioneers founded in 2011 in the heart of Europe. Ranked as the largest independent European mobile ad network in the premium segment in France, Germany and Italy, Madvertise has developed proprietary technology to increase advertiser visibility and publisher revenue. By developing its technologies in-house, Madvertise offers a suite of advertising solutions that combine mobile viewing, digital out-of-home and social media to provide advertisers with the best possible results. With an audience of 55 million unique visitors per month and over 250 premium publishers under its belt, Madvertise is the best choice for advertisers in Europe to be seen, heard and ordered.
Madvertise is listed on Euronext Growth Paris (FR0010812230 – ALMNG) and is eligible for PEA-PME
More information at www.madvertise.com
AZZERION is a rapidly growing digital media and entertainment platform. A content-driven data and technology company, Azerion serves consumers, digital publishers, advertisers, and game makers worldwide. Azerion’s integrated platform provides technology solutions to automate the buying and selling of digital ads for media buyers and sellers, supported by in-market sales and campaign management teams. Using our technology, content creators, digital publishers, and advertisers work with Azerion to reach the millions of people around the world who play Azerion games and watch entertainment content distributed to drive engagement and loyalty and boost e-commerce.
Founded in 2014 by two Dutch entrepreneurs, Azerion has experienced rapid expansion driven by organic growth and strategic acquisitions. Headquartered in Amsterdam, the Netherlands, Azerion is a company listed on Euronext Amsterdam.
For more information, visit: www.azerion.com.
AELIUM FINANCE – Press / Investors
Valentin Boivin / Sulene Keynes
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This statement contains forward-looking information regarding Madvertise’s financial condition and results. Although it is based on reasonable assumptions, such forward-looking information is subject to many risks and uncertainties, including matters that are unknown to the Company or are not currently material and there can be no guarantee that foreseeable events will occur or that stated objectives will be achieved. Already. In particular, the consequences of the Covid-19 pandemic are uncertain and the health crisis may exacerbate the risks facing the group.
 These shares are not subject to a lock-up obligation. The additional price will be paid by Azerion in September 2022 and may be in the form of stock or cash.