IAB and MMA come together and form the digital alliance – Watch and Tribune > Media

IAB France and the Mobile Marketing Association (MMA) are approaching! The two reference marketing associations, during an extraordinary general meeting, on Wednesday, 29 June, approved the proposed merger into a common entity: Digital Alliance. Alliance Digitale is now the main association of digital marketing players in France. It brings together the vast majority of players in this sector (brands, agencies, consulting firms, CRM solutions, mobile operators, management, media, technology players, ad technology, etc.), i.e. nearly 250 different companies representing nearly 10,000 full-time Full. Careers.

“The new association aims to continue to revive the IAB France and La Mobile Marketing Association brands within a common organization but also to integrate other structures soon, The Digital Alliance explains in a press release. By pooling the means and resources of the two associations, Alliance Digitale aims to better promote the sector and all professions in the value chain, to ensure the development and growth of the industry as well as contribute to the structuring and alignment of the market.”

Digital Alliance: “Identity” and more resources

The merger of the two entities should allow for more structured answers to questions of innovation, the environment, digital sovereignty, competition and data protection, employment and training, and even inclusion and diversity. – Thanks to pooling skills and networks. But, also, to provide market players with a place to meet, debate and think about the future of digital marketing. According to the Digital Alliance, this consortium responds to “Constant demand from actors in the sector to be represented by a single entity, with more resources and a more assertive identity in the French professional scene”.

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The offices of the two associations are Nicolas Riolle (President of IAB France and Mobile Marketing Association), Véronique Pican (Vice President of IAB France), Benoit Oberlé (Treasurer of IAB France), Julie London (Vice President and Secretary General of LMMA) and Vadim Wichmann (Treasurer and Vice President of LMMA), will lead the Digital Alliance until organizing the election of a new Board of Directors by the end of 2022.

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