NFT and the metaverse, digital art finally recognized for its fair value?

German artist Albert Olin presents his AR avatar, Jeff Koons and his sculptures moon phases – It was partly sold as NFT – or even the French gallery Edouard Montassut which sells a digital creation by Turkish artist Ozgur Kar. During the last edition of Art Basel, which was held in Switzerland from June 16 to 19, digital art It once again proved that it occupied an increasingly important position in the Great Nebula contemporary art.

However, there is nothing anomaly in this case. This development makes sense to some extent because all the gaps in our society are governed by new technologies. Like all human activity, art is subject to this numerical revolution It must reconsider the way it is, its creation, its raison d’être, and its presentation.

However, for an ordinary person, this topic can be difficult to deal with because its repercussions are manifold. a word “Digital” It is a mobile word that includes many facts, just like the word “art”, which also refers to several expression techniques. As a result, the association between the two could lead to multiple explanations. To see more clearly, here are five questions that should give you some answers.

What exactly does the term digital art mean?

As curator of the Whitney Museum in New York, Christian Paul actually proposed in 2004 in her book digital artit is necessary to distinguish between Art that uses digital as a simple tool of creativity – for example, photography, typography or music – andArt that uses digital as a medium in itself. This art form implies that the digital figure, in the broad sense of the term, becomes the material needed to create, transform and/or operate the work.

To better understand the complexity of this field, let’s move forward by way of opposition. Digital art contrasts with the classical form of fine art in the sense that digital is participatory, interactive, more dynamic and above all customizable. As a result, digital art can take on multiple aesthetics and forms of expression. 3D modeling, pixel art, digital sculpting, cartography, interactive fiction, vector drawing, game design, network drawing, 3d printing…

What is the history of digital art?

Logically, the history and development of digital arts are intertwined with Information Technology Developments. Since the 1960s, a meeting between art and technology has occurred. However, it would be difficult to describe the entire history of these arts in a few lines, since the number of their experiences and currents are many. To fully understand that digital art is a perpetually boiling cauldron under the fire of technology, here are some great characters from different movements.

In 1963 at the Parnas Gallery in Wuppertal, Germany, Japanese artist Nam Jun Paik made an impression through his exhibition “Music/Electronic TV”. His project was quite bizarre at the time, and consisted of 13 televisions, placed on the floor, displaying images distorted by the presence of magnets around them. This device represents the appearance of video art Within the digital arts. In 1980, the artist would also be one of the first to give an account of his installations in his project Video EncoderPresented in Paris in 1980 at the Center Pompidou.

with “Read City”One of the first interactive digital art projects was proposed by Australian Geoffrey Shaw in 1989. Placed in front of the screen, the spectator pedals on a bicycle to clear a virtual place Lined with walls with 3D letters that form progressive sentences.

For his part, the French Maurice Benayoun is one of the first artists who gave meaning to the virtual. In 1991, he broadcast his first animated series on Canal + using synthetic images and a fictional scenario. Passionate about immersion, in 1997 this visual artist created the revolutionary installation “skin of the world”. Equipped with stereoscopic glasses, and The viewer is immersed In war scenes where he was invited to take pictures like…on a safari in Kenya.

Image credit: Rhads

However, digital arts should not be reduced to wacky compositions. Sometimes this art takes more “Classics”. This is especially the case digital painting Artist Rahad. Inspired by the world of English painter William Turner, this painter delivers surreal and dreamlike works of exquisite beauty. Just like the German Carsten Schmidt who uses software and data to do the generative design. Thanks to his exhibitions at MoMA (New York), the Victoria & Albert Museum (London) and La Gaîté Lyrique (Paris), this programmer, passionate about portraits, gave the Data Art movement an international aura. As I understand, digital arts are an area where every technological development can create a new form of expression.

Do NFTs finally close the debate about “Digital art really is art” ?

Now that the scene is set, let’s take a look at this almost existential question. Is scarcity a constitutive characteristic of art? Despite more than half a century of history, digital arts have been on the sidelines for a long time due to their opposition totraditional art In terms of collection, sale and preservation. Galleries and more conservative art institutions have always been wary of the technological abstraction of digital arts. how old is she? Who is the owner? the judge ? Or the viewer? Who is the business representative? This great confusion inherent in the digital arts is coming Shake the concepts of assembly and experienceSo dear to the contemporary art world.

And now since 2017, Hurricane NFT Reach out as a savior by proposing concrete solutions to these questions. Introducing the concept of scarcity, irreplaceable tokens have had a major and immediate impact on the world of digital arts. From now on, digital work has the possibility to be linked to the owner in an immutable public record, and thus become collectible.

Thanks to NFTs, digital arts can be monetized and this form of expression is slowly starting to not be marginalized. A godsend, many artists can now make a decent living from their arts and thus continue to build a dynamic and creative community. Evidence of this development, illustrious galleries such as Sotheby’s, Christie’s or Drouot are increasingly organizing digital art sales.

digital art face
Image credit: Unsplash / @Barbora-Dostalova

More and more industry experts are fully aware of this dynamic. This is particularly the case with David Brocherie, Training Experience Consultant at Artline Institute, a leading school of digital arts that is already including these developments in its courses.

“Thanks to the timestamp of a digital work, its creator can dispose of it in a financial way: royalties on its uses by third parties, sale of exploitation rights … It is a real revolution and a universe expanding with infinite possibilities yet to be discovered. Just look at the numbers of January 2022, where This market achieved a total turnover of about 16.57 billion dollars. »

Digital arts under NFT, one of the cornerstones of the metaverse?

By owning a digital artwork in NFT, the collector will have access to many Exclusive Metaverse Experiences. Private concerts, event previews, product launches, virtual chats… Many brands are already experimenting with these new forms of interaction and vertical communities. So much so that digital arts can become a brand new lever for businesses, but also a currency exchange and membership card for various virtual users.

Going forward, metaverses also offer A new field for creativity A new place of expression for digital artists. Art galleries, art galleries and virtual galleries, Metaverses is an opportunity for artists to connect with their audience in a whole new way. For example, the famous Charlotte fair, which specializes in digital art, was co-organized with the startup Spatial.io, Unvirtual NFT Meta Art Fair, last February in Paris. This event was the first digital art fair in NFT format in France, both physical and virtual. During the event, collectors were able to discover works before their eyes in a loft, but also through metaverses of more than 1,000 square metres.

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Image credit: Unsplash / @Uk-Black-Tech

Digital arts, how do you make it your job?

To live and satisfy his passion for digital arts, there’s no need for Beeple and his work at Christie’s sold for $69 million. As we have seen, digital arts are of unprecedented intersectionality. They take various forms (3D or animated video, animation, illustration, illustration and interactive design) to express themselves in many areas (audiovisual, luxury, marketing, culture, entertainment, video games, etc.). In the field of digital arts, Careers Extremely diverse and especially with the upcoming coming of metaverses, these types of profiles are increasingly sought after.

On the other hand, if you are already looking for a school in the field of digital arts, whether you are looking for exerciseOr a simple reintegration or upgrade, you must have realized the glaring lack of access to these courses. Barriers to entry are numerous, as is often unfortunately the case when one approaches the subject of art in the world of work.

Established in 2013, Artline Institute . wanted Deconstructing the world of digital arts Make it available to as many people as possible. Aside from the notes, digital art is not an area where one gets stuck, it’s a passion. For this reason, the Artline Institute selects it according to the motivation and professional project of each candidate.

With an innovative pedagogical approach, 100% online courses, this school offers professional training and diplomas with full student support provided by mentors from the greatest fields of digital arts. As Lucy, who earned a master’s degree in 3D VFX art in school, attests, the Artline Institute’s philosophy aligns perfectly with the world of digital arts.

“I really appreciate the way the courses worked, which allowed us to have teachers from all over the world, who specialize in their field of expertise, and to belong to recognized companies. Who wouldn’t dream of being able to attend our classes in our pajamas, to receive knowledge from resident guides? In London, Los Angeles, or Montreal? »

As some artists do, the Artline Institute proves that digital arts are no longer in the elite shadow of fine art and that it is now possible to make a living from it and make a career out of it.

mosaic art painting
Image credit: Unsplash/Simon-Lee

Would you like to learn more about the training offered by the Artline Institute? Go to her dedicated page!

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