Creating a digital marketing strategy will allow you to leverage communications to promote your brand, products, and campaigns, such as increasing traffic and conversion rates. Depending on the primary goal, there are many tools that you and your business can use to increase your visibility to potential clients.
Whether you’re hiring through a communications agency or want to develop your own strategy, internet marketing is essential to giving your company the fame it deserves thanks to high-quality content that will reach consumers on social networks, search engines, and potential customers. In this article, you can check out the basic web marketing tools for setting up your site:
Presentation and goal to set your goals.
To get started, you must define precisely what you are selling, and especially to whom, in order to set up a proper web marketing strategy. Internet users should know the speed of your business and the added value in your company that you provide to them.
See also: Steps to a Successful Influencer Marketing Campaign.
You also need to know your customers. To connect with them, you can segment them and create “personas” (customer profiles). The better you understand your goal, the more your site visitors are converted into customers.
Natural references or search engine optimization to boost your visibility.
Natural referencing or SEO is a set of techniques that you can use to increase your visibility on search engines (93% of searches are done on Google).
To popularize SEO, there are two sections: internal (on your merchant site) or external (outside your store)
In order to enhance the natural referral of your e-commerce as well as boost your website in search results, you should write your pages according to strategic keywords according to your offer and their lexical scope. To do this, rely on the searches done by the Internet user when he wants to find the products that you sell.
A blog to develop your bad reputation and image.
Create your own business blog to develop your digital marketing strategy.
Building a blog for a business website takes time researching keywords, content, and writing. However, it is necessary to develop your business on the Internet, and above all it allows you to create a community around your brand and humanize your store. Moreover, it gives you a great opportunity to SEO for your online store.
A professional blog also presents you with two main marketing opportunities to increase your sales:
- You are citing strategic search terms, which allow you to increase traffic to your blog and to your website.
- Establish yourself as an expert in your field by writing quality content and sharing it on social media.
Social networks to manage your customers.
Social networks allow you to gain leads and grow your community. Each social network has its own code, which is used differently depending on the type of business and especially goals.
Having an effective social network will give your business a good image. You can choose from the different social networks available:
- Instagram: a network of photos.
- Facebook: The largest network. Creating and developing a community is very complex, without advertising investment.
- TikTok: Noisy Network
- Twitter: a news network.
- Pinterest: A network of inspiration and traffic.
- LinkedIn: a professional network. It is essential to your marketing strategy.
- Snapchat: It’s an ephemeral and instant social network.
- YouTube: video media.
Advertisement to advertise your business.
Now any company can afford to use digital advertising to attract new customers.
Even with a small budget, it is possible to achieve interesting results. When it comes to results, it’s easy to measure the return on investment (ROI) for digital advertising. You will know quickly if you are losing money on ads or if the ad is bringing you customers. This is the biggest advantage compared to traditional media (TV, radio, posters, cinema).
Hence, there are many advertising networks such as Facebook Ads (which runs ads on Instagram, Whatsapp and Messenger) and Google Ads (Google Network, Shopping and YouTube).
Send an email to build customer loyalty.
Email remains the most popular method of communicating with your potential customers. You can send newsletters and promotions to your fragmented database to provide the most accurate information in your personal messages. For this you will need a database.
Read also: Internet Marketing: Monetize your site by attracting advertisers and selling ads.
To create this database, you can start collecting emails from your customers with the appropriate Opt-In campaign.
Analyze your results with Google Analytics.
Measure the marketing actions you will implement for your store! If you do not analyze the results of your business, you will not be able to improve and grow it. There are many analysis tools that can take you away, but understanding and using them are all very complex.
For this, Google Analytics is free and easy to use. You can easily track the progress of your web marketing campaigns, the number of visitors and sales generated by sending emails, advertising on Google, etc.
You should visit your Google Analytics dashboard regularly to see which campaign works better than the other to boost and generate more sales.
Collaborate to create an event.
Partnership is a real opportunity for you!
In order to develop your online store, there are two opportunities for cooperation:
- Partnership with a complementary product to your product: You have a community of customers, whether they are emerging or established. You can find a company in the same situation as you, not a competitor. Creating your community in exchange with another community will open up many sales opportunities for you.
- Partner with an Influencer: Influencers are leaders in active communities of activism. Present them with your product, ask them to try it, and if they like it, they will share your offer with their community (which could reach millions of potential customers).