Alibaba delves into data intelligence with a new affiliate

On June 29, Alibaba introduced a new subsidiary named “Lingyang Intelligent Service Co” which will provide on-demand data intelligence service. This service targets businesses, and uses artificial intelligence to help with digital transformation. This branch consolidates the position of the e-commerce giant in the business to business market.

A set of services for companies

Already a Chinese leader in cloud computing services with Alibaba Cloud, the company wants to diversify its service offerings for businesses. The cloud gives professionals access to an on-demand software catalog, making Alibaba a heavyweight in the sector, accounting for 37% of China’s cloud infrastructure. Alibaba Cloud is present in more than 25 countries, including the United States, which did not fail to raise the suspicions of regulators in 2021, who were concerned about the access of a foreign power to personal customer data.

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The team in charge of the new department, “Lingyang Intelligent Service Co.”, consists of company data experts and will be led by Alibaba Vice President Peng Xinyu, reports South China Morning Newspaper. The exploitation of data by artificial intelligence will advise companies to improve their productivity, adapt their marketing campaigns, and provide other types of services.

This “smart data service” aims to assist companies in decision making and operational efficiency using artificial intelligence. Alibaba wants to stand out from the competition by entering this sector and seeks to differentiate it from its cloud computing offerings. Lingyang currently has eleven products, among them: Dataphin, a data modeling tool, Quick Audience that allows audience targeting and analysis, or Quick BI (Business Intelligence), which facilitates data analysis and use in decision making.

Alibaba Diversifies Amid Economic Uncertainty

With its new subsidiary, Alibaba wants to face stiff competition from JD.com and Pinduoduo in China’s e-commerce sector. Low consumption and fragile economic situation also prompted the Chinese company to explore new business opportunities.

At the beginning of 2022, the e-commerce giant announced a slight increase in its turnover, by 9% compared to the previous year. Currently, the company’s strategy is to expand its international activities to combat the economic slowdown in China. The effects of Beijing’s restrictive policy against domestic digital giants are still being felt. This new division should allow Alibaba to maintain its position, despite the prevailing economic uncertainty.

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