▷ Snapchat launches collaborative content feature: ‘Shared Stories’

Collaborative content is one of the strong trends in content, on social networks, or in the blogging market. Snapchat is looking to build on this growing trend by launching a new feature. It’s called Shared Stories, and it makes it easy to share snaps, thus increasing engagement…

The original version of the feature allows you to add friends to view and contribute to your stories. However, this new version of Shared Stories goes further by allowing added friends to add their own contacts.

According to Snapchat:

Shared Stories is a new iteration of Personalized Stories, a product that previously allowed Snapchatters to create a Story and add friends to view and contribute to it. Now, with our new and improved Shared Stories, Snapchatters added to a group can also add their friends, allowing the entire football team or A camp team or a group of new co-workers enjoy more easily.”

Like classic stories, shared stories will only be visible for 24 hours before they disappear. Unlike other features, this feature does not allow chatting and thus instant messaging as it is assumed that not all participants know each other.

When it comes to security, the app uses review tools as well as automatic language detection to monitor extensions and ensure they are all safe.

According to Snapchat:

“This gives Snapchatters the ability to leave the shared story and ensures Snapchatters have complete control over who they share content with on our platform.”

When a user joins a shared story with someone who has already been blocked, the app also sends a notification. Thus it will be possible to leave the story to those who do not want to share a part of their life with these users.

Similar functionality on other apps?

Shared Stories can lead to more content creation and sharing on Snapchat. Collaborative content has been a huge part of the social media landscape since the rapid rise of TikTok, so it’s no surprise anymore that Instagram, for example, is testing video interactions for reels — a feature that’s been on TikTok for a long time.

But Instagram has already taken a step ahead of Snapchat when it comes to collaborative content. The social network already offers the co-author functionality, for example, which Twitter also acquired. Additionally, he works on Paintings, a collaborative design project. It is also unlikely that Instagram will release a similar feature for shared stories sooner or later.

Stories in all their forms have the power to inspire us. Powerful stories engage our emotions, leverage engagement for content marketing, and create suspense and resolution.

Marketing-wise, this kind of must-have social media content permeates storytelling, connecting with the audience on an emotional level.

Given its power, it’s no longer surprising that stories have taken over the internet. They instantly create emotional connections with their goal, which is a key indicator of future customer value and an important driver of brand loyalty.

With their power not only to elicit an emotional response, but also to inform, persuade, and bolster support, they have become powerful tools for content marketing professionals.

To create interaction, feel free to test the new features offered on social networks. Because of its potential, Shared Stories can stimulate more creativity and engagement in the app.

Source: snapchat

Leave a Comment