IAB France and MMA France are approaching through Alliance Digitale – Image

All that remains is to record their closeness. In fact, IAB France and Mobile Marketing Association (MMA) France have been constantly advancing on various topics in recent months. In particular, they have just published a digital audio jigsaw after putting together their annual events to create an Ad & Tech forum and to put together the major French players in the retail and direct shopping media. Accordingly, the two authorities, held in an extraordinary meeting, on Wednesday evening, recorded the convergence project in the pipelines in a tangible way since last December. Thus it gives birth to a new joint entity: Alliance Digital. It now claims to be “the main association of digital marketing players in France” that brings together the “vast majority” of players in the sector (brands, agencies, consulting firms, CRM solutions, mobile operators, management, media, martech, adtech players, etc.), i.e. “approx From 250 different companies representing about 10,000 full-time jobs,” they say.

However, this new group aims to continue to revive the IAB France and La Mobile Marketing Association brands within it, but also to “merge soon other structures”, without further details. Indeed, the new entity aims to “better strengthen the sector and all professions in the value chain, to ensure the development and growth of the industry as well as contribute to structuring and “market coordination”. At the same time, Alliance Digitale intends to become “a primary stakeholder in the digital ecosystem.” It contributes to providing answers to the main challenges we face: innovation, the environment, digital sovereignty, competition, data protection, employment, training, inclusion and diversity. “.

An office awaits a new board of directors at the end of 2022

The offices of the two associations, namely Nicolas Riolle (President of IAB France and Mobile Marketing Association), Véronique Pican (Vice President of IAB France), Benoit Oberlé (Treasurer of IAB France), Julie London (Vice President and General will be Secretary to LMMA) and Vadim Wichmann (Treasurer and Vice President of LMMA) Alliance Digitale will manage to organize elections for a new Board of Directors here at the end of 2022.

IAB France Board Members:

• Nicolas Reol – Creto

• Véronique Pican – Smart AdServer

• Benoit Oberly – Cerdata

• Laurence Bonicalzi – The World

• Mathieu Gondet – Eulerian

• Sophie Cassam – Le Parisien

• Christophe Colette – Ask a Yukata

• Roger Coast – Gross

• Augustin Decré – The Exchange of Pointers

• Philip Framisel – Adverline

• Dennis Gaucher – Kuntar

• Paul Kahiri – Mediakeys

• Isabel Lechantor – Google

• Gauthier Palence – Deezer

• Paula Prevot – Quantcast

• Mikim Chikli – Weborama

• Fabian Scolan – leboncoin

• Andrew McCabe – Oguri

• Luc Fignon – 366

• Fiona Elounda – Channel Factory

Mobile Marketing Association Board Members:

• Arnaud Cabanis – TikTok

• Benoit Corbin – Atsuki

• Brice Vinokur – Homa Games

• Chloé Giard – Idinvest Partners

• Christophe Le Courtois – Media Post

• Emily Rogan – iProspect, Dentsu Group

• Fabian Underground – smsmode

• Fabian Scolan – leboncoin

• Judith Fitchet – BNP Paribas Bank

• Johan Gillux – CB Bank Cards

• Julie London – Oscaro.com

• Magali Soulier – Google

• Marc Montalder – Academy of Management

• Martin Clamart – Calendula

• Samuel Baruch – Nestlé France

• Nicolas Reyol – Creto

• Quentin Briard – Club Med

• Renault Munirat – Users

• Thibault Leguillon – Teds

• Vadim Wichmann – with Geneva

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