Data in the service of digital transformation

There is not one but many. Under the general term digital transformation It hides a long, complex, evolutionary and structural process. The emergence of information systems, the proliferation of programming languages, the popularization of Web 2.0, mobile computing and social networks, the intensification of cloud software and SaaS … It has been observed for several decades now, digital transformation has always developed in stages under successive impetusHardware and software innovations.

In recent years, the development of new technologies such as artificial intelligence and the Internet of Things have made it possible to create, collect, store and analyze massive data. So much so that the exploitation of the latter is today considered the basis strategic drive Digitization and business transformation.

In 2022, what is the common value produced by all companies without exception? The data, naturally. Whatever their sector, activity, or size, all economic entities now have a somewhat variable amount of data at their disposal. However, for value creationThis data must be understood from a different perspective. The data prompts questioning the economic model of companies, professions, and work organizations, but it also upsets the training model.

Data Driven, Efficiency-Based Economic Model

To further develop their activities, sometimes in highly competitive environments, many organizations aspire to become Data based. A data-driven company guides its strategic decisions based on concrete facts and data rather than simple opinions. Good use of data allows the company to do thatimprove its performance And to constantly and repeatedly improve each of its procedures. Then the data becomes Crane To increase productivity and create value, both for the company, but also for its employees and customers.

cornerstone of the company’s digital environment, DSI . Services (IS Managers) are certainly the ones most affected by this new and intense spread of data. In fact, it is up to them to provide the different departments (marketing, finance, human resources, logistics, etc.) with the right tools so that everyone can integrate the data into their daily tasks. So that every business sector can be able to exploit the relevant data and thus to make decisions Real-time informed, DSI services face many challenges. For example, they must be able to decode silos in order to sort useful data from old or redundant ones. They also have to be able to deal with a phenomenon.” her shadow “.

In 2017, a study by Frost & Sullivan indicated that more than 80% of employees already admitted working with IT solutions without formal approval from their CIO. In fact, these employees believe that the applications they use are more comfortable or more relevant to their business realities. As a result, this data cannot be linked to the corporate information system and therefore used properly by DSI services. With the proliferation of IT and data solutions, DSI services are going beyond the strict scope of their traditional tasks. To switch a company’s economic model to data-driven logic, this bargains She is obligated to to reinvent oneself.

Image credit: Unsplash / Killian Cartignies

CDO, the new guarantor of data-based education of professions

A company’s digital transformation is not just about technology. To be successful, uses, processes, and behaviors must also be modified. In short, the company culture. To achieve this, many organizations have professionalized and structured their data department around a new position, which is CDO (Master Data Manager). It is clear that this new file works with DSI services on many tasks: global definition of data-driven strategy, coordination between systems” heir » And the new Analytics Brick, which measures the ROI of data performance…

In addition to these purely technical tasks, the CDO must also be able to put people at the center of the transformation through a file employee acculturation. In many companies, it is human factor The main obstacle to developing data projects remains. As we have seen previously with the phenomenon of ” her shadow “A company can provide its teams with the best tools, but without successful ingest, data will not be able to properly play its leadership role.

As a true conductor, CDO creates links between IT teams and different professions. He must also be able to increase the skills of employees at every level of the company. However, there is no miracle recipe. In order for CDO tasks to be well received by employees, the latter must take into account the current corporate culture. He must also demonstrate soft skills so as not to conflict or rush a new data-driven approach to business first.

Finally, CDO reorganization of labor organizations is not the preserve of large corporations, notes Julian Levy, associate professor and director of the HEC IDEA Center. ” There is no longer any need to distinguish between digital and non-digital businesses: reorganizing activity around data matters to all businesses. If a distinction had to be made, it would be between “digital native” companies on the one hand, and “digital learning” companies on the other. The former naturally talks about data, while for the others, it is all about learning “.

Higher education on the way to data

Historical career development (DSI), employee skills improvement… For data to be a driver of a company’s digital transformation, data requires Very specific skills internal. This change should also be able to count on new features. Still unknown a few years ago, new professions gradually appeared in the corporate organizational chart: DataOps, Expert XR, Business Analyst, Learning Content Producer … Due to the level of expertise that these new profiles require, it is almost impossible to reach by yourself. The exercise So it plays an essential role in creating these new data professionals.

people in front of the computer
Image credit: Unsplash /Mars Sector

However, as the saying goes, “Shoemakers are always the worst”. How not to fall into this predicament for higher education schools? The answer is simple. To raise awareness and properly train in the realities of data, it must be built into the interactions between students, teachers and their schools. By applying data-driven logic internally, an organization becomes more legitimate in its training and more efficient in its learning.

This is particularly the case at Excelia, the higher education group that started a major digital transformation plan last year in order to better align education with school life and professional reality. To discuss the importance and necessity of this digital transformation, we asked Anthony Hié, CDO at Excelia School three questions.

JUPDLC: Can you introduce us “XLVision”Excelia’s digital transformation plan?

Anthony Hey : In order to remain competitive with international players, French higher education institutions must develop and transform themselves to offer a progressively unique experience to their students, their teachers and the entire administrative community. The goal is to deliver an innovative digital service offering on the Phygital campus designed to improve the student experience, to be differentiated and to ensure a broader digital contribution to educational innovation and school development.

To prepare our students for the future we must have a vision that is innovative and bold, digitally responsible and humane, this is the challenge of the strategic plan called XL Vision that we will develop during the period 2021-2026. This plan covers 6 axes: digitization of teaching, management of activities with data, simplification and improvement of administrative processes, technological developments and innovations in the service of pedagogy, pedagogy, education and marketing development. In addition to 4 strategic axes: improving the student / teacher / staff experience, acculturation to digital, developing innovative and immersive pedagogical methods, and finally, continuous improvement of the technological base.

manual tablet pen
Image credit: Unsplash / @Towfiqu Barbhuiya

JUPDLC: Do you think the human factor is also a priority for the success of the school’s digital transformation?

Anthony Hey It is clear that the human being is the focus of training and transformation. We want to provide an improved experience “smooth” For learners, i.e. flexibility between physical and digital while inventing new business models such as micro-learning or even immersive and adaptive learning. This is one of the reasons why we switched DSI to the Digital Transformation Division (DTD).

Furthermore, I believe in shared leadership so that business experts are stakeholders and agents of change. Concept ” Transformation Therefore, awareness of the urgent need for agility and digital acculturation also requires a lot of pedagogy to achieve maturity.

JUPDLC: Do you think the health crisis has also played an accelerating role in the digital transformation of higher education?

Anthony Hey : Covid-19 has disrupted higher education by accelerating virtual teaching and remote work. Adopting a data-driven culture is accelerating digital transformation on the road to a post-COVID world. At Excelia, we build hybrid teams of talent that are able to realize the true value of data and build skills in the field. Data-driven management of higher education institutions is now essential in contexts that are becoming increasingly uncertain.

So the challenge of data management remains significant because there are many types of data that must be crossed and analyzed to improve the learner experience. Take for example ” Learning Analytics » Contained in Experimental Distance Learning Platforms (LXP). It will then be possible to engage in a 360 or data-driven view of a student’s activity, or even for an institution to fight disobedience…

Do you want to know more about the training that Excelia Digital School offers? Go to her dedicated page!

School page Excelia Digital School

Leave a Comment