Alliance Digitale, new spokesperson for IAB France and the Mobile Marketing Association


The merger of the two unions, IAB France and the Mobile Marketing Association, has been announced, and it forms and originates from Alliance Digitale, dedicated to players in the field of digital marketing in France. Alliance Digitale claims to be the main association of digital marketing players in France.

One entity to represent the digital marketing sector

The new association proposes itself as the only entity representing the players in the digital marketing sector, with more resources and a more assertive identity in the French professional scene. She wants to raise awareness among the media and public players by becoming the keynote speaker for companies in the sector.

Alliance Digitale brings together nearly 250 different companies representing nearly 10,000 full-time jobs. These are the players in the sector, brands, agencies, consulting firms, CRM solutions, mobile operators, advertising agencies, media, Martech and Adtech operators, etc.

Alliance Digitale wants to impact the digital ecosystem and provide answers to key challenges, such as innovation, the environment, digital sovereignty, competition, data protection, employment, training, inclusion and diversity.

Digital Alliance Association logo

Brands IAB France and Mobile Marketing Association continue to operate

The IAB France and Mobile Marketing Association brands will continue to live within the joint Alliance Digital organization that may soon merge other structures. The new association aims to better strengthen the sector and all trades in the value chain, to ensure the development and growth of the industry as well as to contribute to the structuring and coordination of the market thanks to the pooling of the means and resources of two associations.

The offices of the two associations, namely Nicolas Reolle (President of IAB France and the Mobile Marketing Association), Véronique Pican (Vice President of IAB France), Benoit Oberlé (Treasurer of IAB France), Julie London (Vice President and General Will Counsell Treasurer of LMMA) and Vadim Wichmann (Treasurer and Vice President of LMMA) Managing Alliance Digitale until organizing the election of a new Board of Directors here at the end of 2022.

IAB France Board Members:

Nicolas Reol – Crito
Veronique Pecan – Intelligent Ad Server
Benoit Oberlé – Cerdata
Lawrence Bunicalzi – The World
Mathieu Gondet – Eulerian
Sophie Cassam – Le Parisien
Christophe Colette – Ask a Yukata
Roger Coast – Brut
Augustin Decré – Index of Exchange
Philip Framiselle – Adverline
Dennis Gaucher – Kuntar
Paul Kahiri – Mediakeys
Isabelle Lechantour – Google
Gauthier Palenci – Deezer
Paula Prevot – Quantcast
Makem Chikli – Weborama
Fabian Scolan – leboncoin
Andrew McCabe Oguri
Luc Vignon – 366
Fiona Elounda – Channel Factory

Mobile Marketing Association Board Members:

Arnaud Cabanis – TikTok
Benoit Corbin – Atsuki
Brice Vinokur – Homa Games
Chloe Giard – Idinvest Partners
Christophe Le Courtois – Media Post
Emily Rogan – iProspect, Dentsu Group
Fabian Underground – smsmode
Fabian Scolan – leboncoin
Judith Fichet – BNP Paribas
Johan Guilloux – CB Bank Cards
Julie London – Oscaro.com
Magali Soulier – Google
Marc Montalder – Academy of Management
Martin Clamart – Calendula
Samuel Baruch – Nestlé France
Nicolas Reol – Crito
Quentin Briard – Club Med
Renault Munirat – Users
Tibo Legillon – Teds
Vadim Wichman – with Geneva

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