▷ YouTube Short has 1.5 billion monthly users!

Is Instagram Reels the only competitor to TikTok? no. YouTube announced that YouTube Short is now watched by more than 1.5 billion logged-in users each month. Only this …

Less than two years after its release, more than 1.5 billion connected users Watch YouTube Shorts, the 60-second YouTube short video sharing platform. That’s about three quarters of YouTube’s total global base, which has over 2 billion logged in monthly users!

For comparison, TikTok announced 1 billion monthly users in September 2021. The platform is also expected to reach 1.5 billion monthly users this year, although it has yet to announce new official numbers since then.

YouTube Shorts vs. TikTok

In its announcement, Google positioned its video platform as best reflecting the reality of today’s viewer. He now interacts with the video at different times and places throughout the day. Sometimes, he may want to quickly scroll through shorter content, as he can watch longer content and thus gravitate towards longer traditional YouTube videos.

To compete with this platform, TikTok launched videos that can be as long as 10 minutes, following a change last February after expanding videos to three minutes in 2021. The move is designed to attract the same kind of long-form video creators that YouTube generally appeals to. .

Avec cette nouvelle fonctionnalité, les créateurs ont gagné en flexibilité pour filmer d’autres contenus plus attrayants, comme des recettes de cuisine, des tutoriels de beauté, du contenu éducatif, des sketches comiques et du sans de entropé du entropé, the video. And of course, these long videos can open the door to more advertising opportunities.

Earnings on YouTube Short

So far, YouTube Short does not generate any direct revenue. But YouTube promotes shorthand as allowing creators to draw viewers to other monetized content.

With the launch of short films, channels that upload both long and short videos are seeing more overall watch time and more subscriber growth than creators who only upload long videos.

According to YouTube’s chief product officer, Neil Mohan:

“Although we are still at the beginning of our journey with short films, we know that the product will continue to be an integral part of the YouTube experience going into the future.”

According to Sundar Pichai, YouTube/Google/Alphabet averaged 30 billion views per day in April 2022. That’s four times more than last year.

A new strategy from Google to increase its advertising revenue?

It’s not just content creators who are increasingly adapting to short videos. Advertisers and brands are increasingly using it. Google also announced that it will integrate various advertising options into YouTube Short With product feeds in videos. It is also reportedly considering pushing app install campaigns through short videos.

The more successful YouTube Shorts is, the more relevant this domain will be to the Google ad network. Ruth Porat, CFO of Alphabet and Google, explained why placing ads is so important:

“Shorts are increasingly viewed as a percentage of total time on YouTube. We are testing monetization of short films, and early reviews and results from advertisers are encouraging. The team is focused on bridging the gap to traditional YouTube ads over time. So we are excited about the new opportunities with the shorts.” .

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