Digital Marketing vs. Paper Marketing: Advantages and Disadvantages

Some swear by digital marketing, online advertising, and social media presence. In our time this is the key to success.

Others prefer to ignore this trend and bet on paper marketing: catalogs, brochures, flyers. You have always done well

Who is right and who is wrong?

Should we listen to the new rising stars in advertising strategy, or the marketing experts of over 3 decades?

Digital marketing or paper marketing? A brief review of the advantages and disadvantages of each.

Why choose paper marketing?

It has been around for more than 5 centuries, since the invention of the printing press, and it no longer has to prove itself. From the product catalog to the menu in the restaurant, the paper document continues to seduce both advertisers and consumers.

Printing continues to evolve

Contrary to the image it conveys, printing is a sector at the cutting edge of modernity, which is constantly evolving and innovating.

It is clear that we are talking about different formats and qualities of paper, as well as the possibilities of printing and color rendering, but not only. The printing press has succeeded in incorporating new technologies:

  • 3D photo printing
  • Document connection (think QR code, for example)

Paper has a greater impact

Various studies continue to prove it: Brand recognition is more important with paper media than digital.

what does that mean ? The audience is more likely to remember you after seeing your brochure than your website…

Paper marketing is getting attention

An ad that appears in the corner of a screen has a good chance of being ignored, while a popup that appears in the middle of a video risks closing unexpectedly.

On the contrary, the catalog is calmly browsed and, if it is well designed and meets the needs of the audience, it attracts attention and arouses interest.

Paper gives confidence

“The word flies, the writings remain.” And the internet is in the middle!

Information that appears on the Internet is always viewed as less dangerous than that in print media, and the same is true of advertising messages.

The difference was less than 10 years ago, but it’s still there.

Why choose digital marketing?

In 2022, digital is impossible to ignore. Blogs, social networks, web pages, and various applications are omnipresent, and they are consulted from both computer and smartphone.

Digital marketing is the fastest way to reach a large audience

Complete reports and simplified follow-up

With digital marketing, it is easy to measure the impact of a campaign and calculate its profitability. Simple, free, powerful and complete tools (Google Analytics, not to mention) let you know how many people saw your ad, how many visited your website, how long they stayed on the page…

Useful and valuable information, which is absolutely impossible to obtain through the prospectus.

wide distribution

Digital marketing allows you to reach your audience, regardless of location, time, or government restrictions. And that’s almost instantly!

An essential interaction to position itself in the best possible way according to the events, and an opportunity to reach new markets in other cities, departments and countries…. Only digital marketing allows it.

lower costs

The sector has become competitive, and advertising prices on the most popular platforms such as Google and Facebook are constantly increasing. But it is still more economical than paper!

In fact, with digital marketing, you can forget about printing and distribution costs. This makes a big difference when estimating the profitability of an advertising campaign.

Digital or paper marketing: why choose?

We just saw that both camps have good arguments to make…but is it really necessary to choose one or the other? Know that these two strategies are not contradictory, quite the opposite: they can be perfectly combined to obtain convincing results.

To achieve this, it is necessary to think about it in advance, in order to accumulate efforts, initial investments and exploit the documents created on the two channels. You can for example:

  • Create your brochures in a high-quality PDF for print, then reduce them to distribute on your site.
  • Use professional images for your display ad campaign, and reuse the same low quality images on social media (You can quickly convert the image here)
  • Include your digital marketing in your print campaign (or vice versa), to attract an audience.

Oftentimes, using all the weapons at your disposal you will emerge victorious from the battle you are fighting against your rivals. Therefore, take advantage of the advantages of digital marketing, and the advantages of paper marketing to ensure the success of your business.

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