Semiconductors: Qualcomm’s Marketing Director gives his predictions about the evolution of the sector

You are known for your Snapdragon chip for mobile devices. But given the current situation, do you think it would be wise to reduce your dependence on the smartphone market?

Snapdragon has already spread to other sectors. We started with smartphones, then expanded to cars in a big way, as well as virtual and augmented reality, wearable and computers. These are five different categories in which Snapdragon technology is used today. However, the applications possible with Snapdragon have increased significantly over the past five years. In this context, we are developing very quickly.

The smart phone market is vital. It can be stable, low or as high as 1%, and still be significant. We see opportunities in the premium segment, which has grown strongly in many markets around the world. We’ve also increased the number of peripheral features, including WiFi and AI.

When you see strong performance in a smartphone, it is mainly due to the new possibilities that we are adding, with special attention to the top of the range. Thus we increased our market share with Samsung. Two years ago, we had a 40% stake with the South Korean group. It is now up to 75% and continues to climb. With our mobile components, we’re able to drive growth and see our numbers improve, even if the market is a bit amorphous.

We’re really excited to see what’s going on with the new shifts in the digital realm, including virtual and augmented reality. When you look at glasses or the things you can wear, it opens up new possibilities for how you can interact in your digital life afterward. Today, we’re 90% in this new space with other players from Oculus, Vive and HoloLens. In their devices, it’s the Snapdragon Snapdragon! We have invested in this sector very early on and it has given us good traction with our clients. But we are ready for the market to get bigger and explode in the next few years.

In terms of cars, the future looks promising. In fact, technology has become a major force in the design of the car of the future. In the future, Snapdragon technology will be found in cars from many manufacturers, such as BMW, General Motors, Stellantis, Renault, Volvo and Toyota. We have made great progress together with these manufacturers. Today we are an integral part of the communication platform for most of the automotive industry.

With the latter, computers or even virtual and augmented reality, we’ve really seen good growth. and with new form factors Like glasses and smartwatches, as well as Facebook’s shift from rebranding itself to the Meta to diving into the metaverse, there’s plenty more to come and it’s pretty exciting. But this does not mean that we will abandon smartphones. We remain strong in this area, but we see growth opportunities in these emerging sectors.

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