How to make money on TikTok? 6 complementary methods

With over 970 million users worldwide, TikTok has become the go-to platform. But did you know that you can also make money there? Discover in this article the different ways to make money on TikTok.

How to win your audience on TikTok?

There are several ways to Monetize your audience on TikTok. The most popular is creating sponsored content, which are videos that a brand pays to play. The second most used of them is the creation of content for commercial purposes, i.e. videos in which we offer a product or service that we sell.

Here is a selection of 6 complementary ways to make money from your TikTok videos.

1- Establishing partnerships sponsored by brands

Example of a sponsored partnership done on TikTok (Source)

The first thing to do for make money on tiktok who is he Establish sponsored partnerships with brands.

This type of influencer marketing partnership consists of establishing a cooperation with a company in order to promote its products or services to your audience.

Although this is the easiest way to monetize your audience, it is not always the most obvious when you start as you will have to research brands to provide them with your influence services.

however, The more targeted and relevant your audience is, the more brands will benefit from working with you.

So the first step is to create a good audience in a target business segment (it is necessary to avoid as much as possible having a non-target audience that is too focused on “entertainment” if you want to make money faster with TikTok).

The more you know, the more brands will naturally lean towards you to offer you sponsored partnerships (product placement in videos, 100% customized videos, brand quote, sponsored bio link, etc.).

To see examples of partnerships that French-speaking TikTokeurs have sponsored with brands, simply consult TikTok with the hashtag #sponsorship for an overview of what’s currently being done.

2- Redirect internet users to shops and earn a percentage of their expenses by affiliation

Another way to make money on TikTok and more broadly on the internet globally is Join the affiliate programs of their favorite brands In the right place link to his TikTok videos and then share links to e-commerce store or specific products from his TikTok bio with his viewers. For this to really work, it will be necessary to remember to insist in each video the fact that you click on the link in the bio.

The world’s most popular affiliate program (Affiliate Amazon) allows for example Earn commissions up to 12% Depending on the products purchased by the Internet user. Some affiliate programs in other sectors of activity, such as b2b, allow them to get Commissions sometimes up to 70% The price paid by the Internet user. However, the norm is a commission of more than 20-30%.

3- Sell your own products or train through your videos

Create an online store on a CMS like Shopify (Very easy to use) Selling your own products is a very good way to monetize your audience yourself. The products sold can either be handmade by yourself (such as tailoring, zero waste products, etc.), or be products bought and resold using dropshipping or by buying and reselling the products to the suppliers of your choice.

Of course, when creating your online store, you must at least have the status of a small entrepreneur, and you cannot buy and resell products without legal status in France.

If you are not interested in selling products and managing shipments, you can also choose to sell training or services. This can be, for example, website building and video production services … If you have a passion, it can also be an online video training about that passion.

4- Earn money from TikTok gifts

TikTok allows viewers of traditional and live videos to give gifts that can be exchanged for cash.

These virtual gifts are a way for TikTokeur to receive diamonds from TikTok. The diamonds can then be exchanged for real money with TikTok. In this case, it is TikTok that pays the influencer directly.

However, there are some conditions for you to be able to activate the “Gifts” function on TikTok. Should :

Be a part of the Creator Next Program;

  • be over 18 years old;
  • You have more than 100,000 subscribers to be able to receive “Video Gifts” and more than 1,000 to receive “Direct Gifts”;
  • Posting a public video in the last 30 days;
  • You have a non-professional personal account;

5- Be the face of a brand

make money on tiktok
Make money on TikTok by becoming an inspiration: example @leaelui

It is especially accessible to top TikTok influencers who have hundreds of thousands of subscribers, to become the face or brand ambassador, and can earn tens or even hundreds of thousands of euros.

For this type of partnership, real contracts are made between the brand and TikTokeur. The contracts outline the applicable terms and conditions as well as the remuneration received by the originator.

The French app TikTokeuseleaelui, for example, was the face of the Givenchy brand. With more than 17 million subscribers on the counter, there is no doubt that this partnership has been very profitable financially for the latter.

6- Apply for TikTok Creator Fund

The European TikTok Creators Fund Created by TikTok to support creators and creators of content. At the moment, €70 million will be redistributed to European influencers on TikTok.

You may doubt it, but it is not the easiest way to monetize your TikTok account since only the social network can decide who is entitled to part of that money and how much they will be willing to pay you.

To be able to apply for the Creator Fund for the TikTok app, you must meet the following conditions:

  • You have a professional account
  • Be a resident of the UK, Germany, France, Italy or Spain
  • have a TikTok account that complies with our Community Guidelines and Terms of Use;
  • be at least 18 years old;
  • to have at least 10,000 subscribers;
  • Get at least 100,000 video views in the last 30 days;
  • Publishing authentic content that “inspires joy and creativity”.

Make money with TikTok: FAQ

There are many questions on the Internet about money and TikTok, here is a summary of some questions and answers about making money with the Chinese social network TikTok.

Do you make money with TikTok?

As surprising as it may sound, people are really wondering if they can make money with TikTok. So yes, as we have seen throughout this article, it is indeed possible to make a lot of money thanks to the social network and its community.

From how many subscribers do you make money on TikTok?

It is possible to monetize your audience and earn money with TikTok even with less than 10,000 subscribers. Of course, the more subscribers and views you have on your videos, the more money you will earn as well.

(Note: If you want to gain subscribers on TikTok, feel free to read our dedicated article)

In fact, accounts with highly committed followers and in a much-needed place (a sector of activity) will not need many subscribers (more than 1000 minimum) to be able to earn a few tens of euros per month or even a few hundred euros per month.

For example, if you select a segment of B2B activity that can pay you up to 30% for each sale made (in amounts up to several hundred euros, for example, for a business management program), then one sale per month of segments can Your TikTok video actually allows you to earn money in an interesting way.

Can you make a lot of money with a TikTok account?

yes. The more subscribers and views your videos have, the more money you can expect to earn. Some TikTokeurs can earn several million euros annually (even if such influencers are still rare today in France).

How much does TikToker earn?

TikTokeur’s pay can be compared to that of an Instagram influencer.

If there is no real study yet on TikTokeurs salary and bonus, here is an overview of what TikTokeur can expect depending on the number of subscribers:

  • Between 1,000 and 10,000 subscribers: about 1,000 euros / month on average
  • Between 10 and 50,000 subscribers: about 1,400 euros / month on average
  • Between 50 and 500,000 subscribers: about 3,500 euros / month on average
  • Between 500 and 1,000,000 subscribers: more than 5,000 euros per month on average
  • More than 1 million subscribers: more than 15 thousand euros per month on average

Although these numbers are taken from a study of Instagram influencers and TikTok is now very popular among users and brands, it is quite possible to make this kind of sales with an equivalent TikTok account today.

However, as mentioned earlier in the article, this will require the use of all available account monetization methods: funded partnerships, affiliate program, etc.

How many views do you need to make money on TikTok?

This question about minimum number of views to make money is very similar to the question about number of subscribers.

Unlike YouTube which requires at least 1,000 subscribers and 4,000 hours of video watching, TikTok allows its users to earn money even with very few views as long as the payment method is not tied to this data. Here again, the key to success will be obtaining the opinions of a qualified audience and, if possible, interest in an active sector of activity (such as investing, cryptocurrency, financial investments, etc.).

Of course, the more views on your TikTok account in general, the easier it will be for you to earn money and collect some kind of “salary” from your activities on TikTok.

1000 views on TikTok with money, what does it offer?

On YouTube, 1000 views can earn you a few cents to a few euros max. In TikTok, compensation does not work the same way, so it is difficult to estimate the RPM.

If you are interested in this article, feel free to refer to our article on how to make money on YouTube or make money with Instagram.

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