Are you used to using WhatsApp in your marketing strategy? You and I know that the maximum number of participants of 256 is one of the platform’s most frustrating criteria! If you have thousands of members, you are forced to distribute resources, create and manage several groups at the same time, which is absolutely impractical and efficient. But that’s about to change thanks to new updates…
Up to 512 people in a group on WhatsApp
WhatsApp has announced a slew of new features, including an increase in the size of group chats to 512 people, which is double its capacity before the update.
“One of the biggest requests we receive on a regular basis is the ability to add more people to chat. So we are slowly launching the ability to add up to 512 people to a group. Building private, safe, and secure communities requires work, and we believe this series of improvements will help people and groups To stay close to each other.”
pass from 256 to 512 people, Thus WhatsApp looks a bit more like Telegram, which is always ahead with the ability to add up to 100,000 people in a “super group”.
Communities are coming to WhatsApp
WhatsApp is also working on another way to effectively manage multiple group chats: Communities. Like status and calls, the community will appear as a new tab in the app. It will contain several groups, allowing administrators to send updates and announcements to all participants at once. There was a lot of talk about this new WhatsApp Communities feature several months ago, but the official announcement came only last month.
New Features: Emoji reactions
These updates were announced via the WhatsApp blog, to announce reactions to the messages now available live.
Reactions to the posts were confirmed by WhatsApp Director Will Cathcart in a video on Twitter and on the app’s blog. You are not familiar with Facebook Messenger or Instagram’s messaging interface, follow these simple steps to use emoji interactions on WhatsApp:
- Open WhatsApp and long press on the message you want to reply to;
- A popup with six emojis will appear;
- choose one of them;
- Your reaction to the message will appear below the message you selected earlier.
Share files up to 2 GB
The same blog post also confirmed that it is now possible to send and share files including PDFs up to 2 GB. This is the first, because the previous limit was 100MB, which is rather silly. This file size limit is for documents, not media files such as photos, videos, and voicemails. The maximum limit for these file types will always be 16MB.
“We think this will be useful for collaboration between small businesses and school groups. We recommend Wi-Fi for larger files and will display a counter during upload or download to let you know how long it took to transfer.”
No new app updates are required for these changes to work. WhatsApp says these features are rolling out slowly, so don’t worry if you don’t have it yet.
What do you think of these features on WhatsApp? What do you think is most relevant to marketing? Feel free to share your impressions in the comments.