Bandai Namco unveils a portable bio hero for kids

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Bandai Namco launches a new wearable for kids that combines play and exercise. It is an “interactive kit” that aims to change the way children play.

Vital Hero launches this summer, from Bandai Namco Toys & Collectibles America as the first wave of Vital Hero teams. Includes one unique digital monster per set and a list of digital monsters that kids can collect to expand their play.


It has a color LED display and an integrated vital activity monitor. The Vital Hero group invites
Daily activities with set of missions to complete like ghost boxing, squatting, sprint challenges,
You can walk a certain number of steps and much more.

Each daily mission and activity develops your digital monster, makes it stronger, invites you to battles and offers you endless fun alone or with friends.

Vital Hero combines play and staying active in a fun, new and engaging way for kids in all respects.
says Selah Estrada, senior director of brand strategy marketing at Bandai Namco Toys & Collectibles.
America in a statement. “We live in a time when children are smarter than ever for technology and the game is the new way to play.”

Dressed in a Vital Hero squad, players can get the level of digital monster battles in or on the device
Their friends’ device uses a VS memory stick to transfer your character to their screen for an epic
Strong test. Vital Hero can also be activated at NFC (Near Field Communication) touch points such as payment terminals, ID card readers, etc. In the future, there will be two apps where kids can do it
Battle in online PVP tournaments and stock up on their collection of digital monsters.

Vital Hero pre-sale starts today on, available in black and blue versions. price
$65, each band offers an entire ecosystem of games for continued use and enjoyment. On iOS or Android, you can collect and store advanced digital monsters in the VB Lab smartphone app.

Vital Hero players who are looking for more characters to collect and train can expand their roster with Digital
Monster Dim card decks, with three deck options each featuring two characters who can evolve into over 15 different types of skins. Priced at $20, these dimly lit cards are available for pre-sale at Target and

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