Three meal boxes with original flavors from the Emilia-Romagna region were launched at Fiorellino Laurier in Montreal. The lunch boxes were designed by Emilia-Romagna, Italy and Italian Chamber of Commerce in Canada In cooperation with three local partners: Fiorino restaurantAnd the cooking reserve And the cheese bay.
Clark effect He was tasked with inviting influencers, bloggers and the media for this evening of discovery. All creators have been able to go to Emilia-Romagna and enjoy the meal boxes:
- Emilia’s Pizza from Fiorellino: Emilia’s Pizza is designed with typical authentic ingredients that will transport you to the heart of the region in one bite! Pizza featuring Parmigiano Reggiano DOP, Prosciutto di Parma DOP and Aceto Balsamico di Modena IGP ingredients, all on a Passata di Pomodoro also fresh from Emilia Romagna.
- Emilia-Romagna Flavors from Culinary Reserve : This takeaway box includes two new and tantalizing recipes that subtly highlight authentic regional produce. You can sample a recipe for tagliatelle with melted sauce of Parmigiano Reggiano DOP and Saliccon from Mortadella Bologna IGP and a second recipe for Stuffed Chicken Pillars with Prosciutto di Parma DOP and Parmigiano Reggiano DOP.
- Piadina Romagnola IGP from La Baie des Fromages : In the lunch box you will find three Piadina Romagnola IGP with the following original ingredients: Parmigiano Reggiano DOP, Prosciutto di Parma DOP, Mortadella Bologna IGP and Provolone Valpadana DOP. Piadine Romagnola IGP, the symbol of Romanian gastronomy, must be heated and stuffed with the above-mentioned ingredients. You can then enjoy it comfortably at home. In addition to the ingredients for Piadina Romagnola IGP, you will also find Aceto Balsamico di Modena IGP included in the lunch box.
The meal boxes aim to raise awareness of authentic Emilia-Romagna products among the target audience of millennials, young professionals and young families and to raise awareness of the origins of the 100% original “Made in Emilia-Romagna” ingredients. ‘, and thus make them appreciate the specialties of authentic agri-food. In response to these different criteria, the audience called content creators Clark They were able to take advantage of promotional codes on the occasion of the launch.
Each lunchbox is now available from local partners. For more information, click here.
client: Italian Chamber of Commerce – WINE TRAVEL ITALY
Director of Marketing Communications and Digital Strategy: Sabrina Rosada
Agency : Clark effect
Creative strategist: Manon Luas
User account management: Catherine Bennett
Project manager : Valentine Formentin
Influencers: Gigi at MTL, Dom Cook, Flore, Cassandra, Eat Drink by Carrie, Nathalie, Natacha, Gia, Emilie, Katrina, TPL MOMS