Quobuz launches the NFT experience for music lovers

For the 2022 edition of the Fête de la Musique, Qobuz, the French high-quality music platform, and Voxline loudspeaker brand, unite to offer a unique music experience for all music lovers and audiophiles with NFTs!

Although many people associate non-fungible tokens (NFTs) with digital images that are sold as blockchain-based assets, there are many other applicable categories. A rapidly growing ecosystem in the NFT industry is NFT Music. At first glance, Music NFTs may seem like a blockchain alternative to buying songs from iTunes. However, when you buy a song from iTunes, you are only buying the right to listen to that music. There is no ownership of the assets on iTunes, just a license to listen to what you just paid for. On the other hand, Musical NFT allows anyone to listen to the tracks, but it also gives ownership of that file via NFT, or even more like the Qobuz marketing action with Voxline described below.

By February 2021, artists had sold $2 million worth of NFT music on the catalog.

Since 2007, Qobuz has been the platform for streaming and downloading high-resolution music, providing unparalleled access to more than 80 million CD-quality audio tracks, Hi-Res and editorial content written by a team of experts. Two French musicians who share the same values ​​of excellence create, innovate and unite to deliver a unique audio experience through the creation of the NFT expérientiel. The goal is to provide audiophiles with unparalleled listening, combining the high-fidelity sound provided by the music platform and the ultra-high-resolution broadband sound system. From June 15, 21 NFT (non-fungible token) will be sold at € 222, giving access to a unique and high-quality listening experience; A true journey into the heart of the Voxline Hall-enabled recording studio, on June 25th.

Each of the 21 NFTs is unique but gives access to the same perks:

  • On June 25, you can arrive for two to listen to songs in the Voxline Hall, followed by an evening on the loudspeaker manufacturer’s rooftop
  • 1 year broadcast subscription (HD and CD quality) to Qobuz (third party available)
  • A visual creation specially created by French cipher artist jylem, the predecessor of video art and activist in the NFT community.
  • Option to purchase Voxline speakers at €7,500 including tax (instead of €12,000 including tax)

This partnership with Voxline will allow music lovers to live a unique experience with the support of the artistic community. With this initiative, Qobuz is cementing its position as a leader in sound quality and at the forefront of acoustics discoveries. Listening quality depends on all links in its recovery chain. From a Qobuz source to a Voxline speakerphone. The purchase of NFT that provides access to an unprecedented music experience is a tangible application of blockchain technology in the service of creativity.

NFT . platform

For the operation, Qobuz and Voxline use the Kalart platform for artistic creators on the Internet. Calart uses Polygon, which is one of the least power consuming blockchains. The goal at Kalart is to make NFTs easier to use, as not everyone is comfortable with cryptocurrencies. He therefore suggests taking care of all the intricacies of the blockchain behind the scenes to make it accessible to everyone, making it possible to pay in euros and not cryptocurrencies.

The vision of the platform is interesting, for them, NFT is just a technology specifically used by art or cryptoart to authenticate and certify digital business transactions. Creating on the computer does not prevent you from being an artist. A graphic tablet or computer is only a medium, and art and its interpretation belong to everyone!

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