On social networks, one out of every two young people makes their lives more interesting than it already is

In July 2021, after a year punctuated by successive waves of Covid-19, a study revealed that younger generations consider life on screens more important than the real world. Among the groups surveyed: Generation Z, born in the 2000s, who grew up with the Internet. A new study commissioned by Adobe, carried out by OnePoll and reported by The Independent, comes to provide elements of the contradictory view this generation has of the connected world.

Based on a sample of 1,000 people between the ages of 18 and 25, the survey organizers found that one in five young people does not like revealing their true personality online, while on the contrary, for half of them “Social media is the only place they can truly be themselves.”

For nearly 58% of respondents, a digital presence — whether on TikTok, Instagram, or Twitter — makes them feel good about themselves. They are 34% feeling more confident “play a role” On these same platforms. Half of those surveyed admit they exist “To hide” behind “Arrogance changes a secret.”

Similar ratio Young They also profess to make their life more attractive and interesting than it actually is, in their various profiles. In these specific cases, lack of self-confidence (55%), social pressure (34%) and peer judgment (42%) were cited as the main causes.

The social network as a tool of expression

“We know that we are in a new age of self-expression and the next generation is more likely than ever to break barriers and set their own rules,” Simon Morris, Vice President of Marketing, Adobe. “But sometimes doing it in the real world can be daunting.” The study shows that 40% of young people surveyed believe that self-confidence is something that comes with age.

Besides some downsides, the study reveals that social networks have a significant impact on the creativity of younger generations – TikTok is on the front line – particularly through music or fashion.

Finally, two-thirds of Generation Z members were noted to have been positively influenced by a public figure, such as Harry Styles, Zendaya or David Bowie: these artists pushed 45% of participants to be more creative.

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