This first-of-its-kind data-rich e-commerce platform will enable CEOs to clearly see the digital commerce picture to improve brand performance
London, 15 June 2022–(BUSINESS WIRE)– Ascential Digital Commerce, whose technology-based products enable brands to win in digital commerce, and science-based healthcare company GSK Consumer Healthcare, will join June 20 during the Cannes Lions International Festival of Creativity, to launch upward digital commerce connectiona data-rich, first-of-its-kind digital commerce platform that provides executives with insight into sales and brand performance from multiple data sources. upward digital commerce connection It improves reaction time to market dynamics, thus increasing brand performance in the growing e-commerce retail market.
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Ascential Digital Commerce and GSK Consumer Healthcare Partnership for Development upward digital commerce connectionTo provide visibility and clarity on the performance of GSK Consumer Healthcare’s e-commerce brands, improving reaction time for market dynamics and brand positioning for future growth. GSK Consumer Healthcare expects e-commerce growth to reach a 15% business growth rate by 2025, making e-commerce a priority channel to drive overall sales.
According to a Nasdaq study, 95% of all purchases by 2040 will be made through e-commerce, and a 2021 IDC study finds that the digital commerce applications market will experience double-digit growth by 2025.
“Data insight is becoming more important for businesses every day,” said Filippo Patini, Director of Research at IDC Retail Insights. “Managing the data flow for these companies is becoming more and more difficult as e-commerce becomes a core business ability for companies around the world.”
web platform upward digital commerce connection Captures, analyzes, visualizes and presents important marketing data on each brand and competitor, enabling monitoring of key activities and answering key questions for marketers to:
Understand current brand/sales performance in the e-commerce marketplace – independently, against major competitors and owned channels, and against major online retailers such as Amazon and Alibaba
Analyze what brand health looks like regionally in EMEA, US, North America, Asia Pacific and Latin America
Navigate between challenges and potential disruptions related to supply chain, research and development, turbulent markets and other key metrics.
More accurately calculate marketing spend as a percentage of total revenue
During Cannes Lions 2022, Ascential Digital Commerce and GSK Consumer Healthcare will host a panel discussion to discuss the catalyst for the development ofupward digital commerce connection And how GSK Consumer Healthcare is currently leveraging the platform for brand success. Product demos will also be available to showcase the platform.
“The next five years will be a turning point for the retail industry,” said Duncan Pinter, CEO of Ascential. “Retailers and brands with a deeper and up-to-date knowledge of the digital performance of their products and services will gain an informed competitive advantage. Platform Connection Turns data into actionable insights, and GSK Consumer Healthcare is on the right track to continue to grow e-commerce.”
says Taryn Marella, Global Head of Digital Commerce at GSK Consumer Healthcare. ” upward digital commerce connection It provides actionable insights, which help us monitor the health of our business, identify growth opportunities, update messaging, and foster creativity in the digital environment. “
About Ascential Digital Commerce
Bottom-up digital commerce underpins the global e-commerce ecosystem. Our platform allows brands, businesses and their partner agencies to connect with consumers at every touch point in their journey to purchase goods and products. We transform data into actionable insights, enabling brands to enhance their competitive advantage and drive growth through better, faster decisions. We solve the most complex challenges facing global brands and companies in the digital commerce landscape, using technology and human expertise, to drive sales growth in key digital e-commerce markets at scale.
Ascential delivers expert insights, analytics, and e-commerce optimization platforms for the world’s leading consumer brands and their ecosystems. Our world-class companies improve performance and solve customer problems by providing instantly actionable insights combined with long-term visual thinking in the areas of digital commerce, product design, and marketing. We also serve clients in retail and financial services. With more than 2,800 employees on five continents, we combine local expertise with the global presence of our clients in more than 120 countries. Ascential is listed on the London Stock Exchange.
About GSK Consumer Healthcare
GSK’s consumer healthcare segment is on track to become an independent company, thanks to GSK’s proposed spin-off, expected in July 2022. The new business, to be called Haleon, is expected to be a global leader in consumer healthcare. Guided by its goal of delivering better everyday health to humanity, it will be very well positioned to play a vital role in an ever more important growing industry. Haleon will own a global portfolio of the leading global brands in this category, including Sensodyne, Voltaren, Panadol and Centrum, brands trusted by healthcare professionals, customers and people around the world to improve health. Communities.
For more information, visit http://www.gsk.com.
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Tawanda Carlton, Media Frenzy Global
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