Why get into digital marketing? In 2021, more than ever, skills in the digital world are essential to advance your professional career!
Whether you are undergoing professional retraining or are already working in the world of marketing, digitization is essential to acquire and improve your skills in a connected universe in constant evolution. Digital adapts to all areas of activity and allows you to quickly develop and improve your personal branding.
To do this you must understand and master the specific vocabulary of the Internet, a vocabulary that in the past could sometimes destabilize you… Go through the new techniques of cold mailing, outreach or even retargeting tactics. Get up to speed on all the terms digital with these 6 skills needed in 2021.
Here is the 6 essential skills to be successful in your digital career.
Prerequisite: Understand the path to purchase
The whole time the customer journey, Your potential customer is ready to get different information from you through different channels. After defining your goal’s dissatisfaction and needs, you’re ready to set up Your ideal digital marketing strategy.
For this you must master different levers to build a digital device that works and that your potential customers will be attracted to. Being present on the internet takes different forms, knowing the pitfalls to avoid but also good practices is essential before plunging headlong.
1. Search engine marketing
The first essential skill is the search marketing.
With this ability, your website will be found and seen by potential customers. By working on your natural referencing (SEO) and paid referencing (SEA), your prospect will be found naturally through an internet search. You must also master the key principles and vocabulary of search to successfully stand out on Google.
2. Display Marketing
You must also master display marketing.
Targeted advertising allows you to meet your prospects. But you also have to work on the web ad with, for example, Google ads in the display network Display on social networks by setting up campaigns via Facebook ads. This way you can target new customers but also do retargeting.
3. Content Marketing
The 3rd essential skill in 2021 that you absolutely must master is content marketing. Depending on your audience, you need to define the different types of content that will appeal to them, but also how they will be addressed in order to lower the consumption barrier.
In order to stand out from the competition and to reach your goal successfully, real work on the selection of topics and formats is essential. All of this needs to be synthesized and anchored in a complete editorial strategy to increase your visibility on the web.
4. Social Networks
I won’t teach you anything by telling you this in 2021 social networks occupy a very important place in your sales strategy.
To do this, you need to understand the main lines of each network and how to use them for the right person at the right time. Without forgetting the acquisition of the ability to manage and animate a community on a daily basis to improve your retention strategy.
5. Market Automation
Digital also allows you to approach prospecting in a very different way Mailing and marketing automation campaigns In this way, you can speak to your prospects in a segmented and individually tailored way to their needs. Mastering the different tools for running successful campaigns is a more than useful skill to double your sales.
6. Web Analysis
The last skill you absolutely need is mastering different ones mesh analysis to follow the evolution of your campaigns, analyze your improvement areas and be even more effective on the web.
To begin now
Once you master these 6 skills with ease and apply them successfully in your industry, you will definitely see a rise in your digital career!
But do you still need to know where, how and when to train when you’re already working full-time? There are various certification courses The customer factory gives you access to digital marketing training Online and customizableto best meet your needs and adapt to your schedule.
In order for these skills to add real value to your CV, it is necessary to choose an education based on a solid frame of reference. For this, there is nothing better than taking an ICDL certification training course, a certification recognized in 171 countries worldwide that enhances your skills and best practices in digital marketing.