As cryptocurrency prices continue to fluctuate, Salesforce has announced the creation of the NFT Cloud platform. The closed beta program provides companies with the ability to try out customer engagement and manage NFTs from their CRM platform.
After fumbling with the topic and facing a slingshot from some employees, Salesforce is launching a closed beta program for a service called NFT Cloud, allowing users to create and manage NFTs for brand engagement and marketing purposes. NFT tokens, or non-fungible tokens, are understood as a method capable of taking a fingerprint of a work of art, a symbol or any other digitally stored object, using blockchain technology to create a unique copy of that element.
L’idée est que, puisque cet élément est identifiable de manière unique, il devient “non fongible” et peut avoir une valeur particulière sur le marché, de la même manière qu’une œuvre reproduction d’art aqu’unevalè Not. Salesforce indicated in its announcement that the NFT Cloud platform does not support Proof of Work blockchain. The creation of many cryptocurrencies relies on the use of massive amounts of computing power, with commensurately high energy costs and carbon footprints, and Salesforce will likely seek to sidestep the criticism many have leveled at the cryptocurrency industry.
NFT platform responsible?
The company says that it will instead use proof-of-stake blockchain technology, which almost completely eliminates energy consumption with blockchain, and that NFT Cloud will automatically calculate the carbon emissions of the options. blockchain, giving users the ability to track their carbon footprint directly from the platform. The company also announced its intention to tackle another common problem in the crypto world: security. By using smart contract models to ensure valid transactions and branded shopping technology to guard against fraud, the company hopes to fend off the wave of hacking and fraud that has hit NFTs and cryptocurrencies over the past years.
This market has attracted a lot of interest from companies lately, but those looking to get into this technology face a number of hurdles. The intricacies of asset ownership in the digital realm are likely unknown to most organizations, which creates additional security risks that businesses will need to manage. Central platforms for the exchange of digital goods are likely to suffer from the same weaknesses as other e-commerce sites, and due to the nature of the blockchain, transactions cannot be easily undone in the event of fraud. In addition, scams aimed at accessing NFT and crypto wallets are widespread, and some users may not be aware of the need for extensive testing of enterprise-grade blockchain products. Meanwhile, the price of Bitcoin, one of the major cryptocurrencies, has fallen by more than 50% in the past seven months. Salesforce hasn’t announced a release date for the beta program, or details about its wider availability.